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Microsoft shuts its Massive in-game ad sales operation after four years

Talk about zagging when everyone else is zigging, just as rival Google is eyeing driverless cars of all things and on the day Twitter has announced it will offer local ads next year, Microsoft is to close its Massive in-games ...

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Vodafone plans big return to UK pre-pay mobiles market

Mighty Vodafone is planning to take on O2 and Everything Everywhere (the new owner of Orange and T-Mobile) in the UK pre-pay market this Christmas with a £10m plus ad push. Presumably this will be through BBH, still its official ...

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Marketing bonanza pays off for buoyant Marks & Spencer

The headline in this morning’s Financial Times may have reported that M&S chief (Marc Bolland) eyes tougher times ahead but, in fact, the bellwether UK retailer has reported buoyant sales in the quarter to October 2. Like for like food ...

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PABLO DEL CAMPO: Why creativity matters to Argentinian advertisers – and consumers

Pablo del Campo is CEO and executive creative director of award-winning Del Campo Nazca Saatchi & Saatchi in Buenos Aires, Argentina. He’s the first of a number of distinguished columnists joining moreaboutadvertising and here he describes why creativity is blossoming ...

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Grey wins Sony Bravia international brief, so has Anomaly been fired?

Apparently not, according to Campaign, as Anomaly remains its ‘agency of record.’ But it’s not much good being one of those when a big juicy international campaign for Sony Bravia TVs goes to another agency. Anomaly only picked up Bravia ...

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Strange Brazilian ad law is the reason Talent is worth $220m to Publicis

Law No.4.680/65 dating from 1965 to be precise, which specifies that the agency that creates the ad must buy the media, that gross media commission must be between 15 and 20 per cent and that further trade discounts should be ...

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Costa coffee makes UK ad debut with a bit of the bard from Karmarama

Costa coffee, a chain of coffee shops owned by Whitbread, is one of the successes of the new, improved British high street. In my neck of the woods you even see people jogging home with a takeaway Costa; strange days ...

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