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Digital posters recovery leads booming UK outdoor media sector

Posters have come a long way since paper, glue and a wooden frame was all you needed to be an outdoor media owner. In the UK at any rate the outdoor media sector is booming, led by so-called digital outdoor, ...

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The road from ‘we’re an advertising agency’ to ‘we’re integrated’ feels like a fashion rather than a fact

I’ve been reviewing agency websites (and hence propositions) and what began to become a repetitive theme was the notion of integration. It cropped up on the majority of sites I’ve reviewed so far. What struck me was a muddying of ...

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New Nokia boss Stephen Elop signs up with Microsoft Windows for smartphones

Sometimes you just have to admit you’ve been left behind and that’s what new Nokia CEO Stephen Elop has done in announcing today a ‘global partnership’ with Microsoft to use its new Windows Phone as Nokia’s smartphone operating system. Elop, ...

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Now Pepsico’s in the dock over ‘demeaning’ Pepsi Max Super Bowl ad

Pepsi Max’s Super bowl ad has aroused the ire of Democratic congresswoman Sheila Jackson Lee from Texas for being ‘demeaning’ to African American women as one of them accidentally chucks a can at a white woman. This is one of ...

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HTC Europe appoints McCann – here’s the first big challenge for new creative director Linus Karlsson

HTC is the Taiwan maker of groovy mobile phones which has never got its marketing quite right, originally it was called Hi-Tech Corporation which might have played well in Taiwan but was less compelling elsewhere in the world. It supplies ...

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