Advertisers

SapientNitro turns to art for Absolut India

SapientNitro has produced an interesting wheeze for Absolut vodka in India, combining a ‘soundscape’ with an art installation (and accompanying viral film) that marries Absolut’s visual style with various sounds of India, which are triggered when someone comes near to ...

Read More »

Saatchi LA reinvents the world for Toyota’s Camry

Saatchi & Saatchi LA has produced some outstanding work for Toyota, through all that company’s problems with recalls and its supply chain, and its forthcoming Super Bowl effort ‘It’s reinvented’ (this is a longer version) is spot on. The Camry ...

Read More »

It’s all over for marketing Saatchi boss Kevin Roberts tells MIDEM delegates

Gosh this is a bit worrying, coming from one of adland’s foremost optimists Kevin Roberts, worldwide boss of Saatchi & Saatchi and inventor of ‘Lovemarks.’ But fear not, Kevin thinks we’re moving into a new stage, away from ‘interruption’ to ...

Read More »

Hyundai and Coca-Cola flex Super Bowl muscles

It’s nearly Super Bowl time and some of the advertisers forking out squllions of dollars for their prime spots have been showing us their ads in advance while others have been producing teasers, a touch de trop, n’est-ce pas? Hyundai ...

Read More »

RKCR/Y&R shows first fruits of £47m Vodafone win

Last year WPP persuaded Vodafone to carry out a WPP-only pitch for its £47m UK account and the lucky winner was RKCR/Y&R. This is its first ad for Vodafone’s Red Box which allows you to transfer numbers and content to ...

Read More »

Euro RSCG makes sweet music for Durex – eventually

After years of trying not to, condom ads are getting raunchier and Durex’s new line from Euro RSCG is ‘Love Sex.’ But how do you make the point without showing the act or yet another couple coming rapidly to simmering ...

Read More »

AKQA opens in Paris with Nike as founder client

Leading independent digital agency AKQA is opening its eighth network office with a new outpost in Paris. The St Germain-based agency’s first account is Nike which AKQA has worked with for 12 years. AKQA Paris will be be led by ...

Read More »