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Honda’s Matthew Broderick opus from RPA set to be most-liked Super Bowl ad

Last year it was VW’s “The Force’ as the people’s choice among Super Bowl ads. This year it’s looking like a shoe-in for Honda’s CRV and ad agency RPA for this opus, ‘Matthew’s Day Off,’ featuring Ferris Bueller’s Day Off ...

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GM’s ‘Special One’ Joel Ewanick riles Ford with Super Bowl Silverado spot knocking its trucks

Ouch! No wonder Ford’s lawyers spent the weekend on the phone to General Motors and, no doubt, broadcaster NBC about this Super Bowl spot, ‘Apocalypse,’ for Chevy’s Silverado truck – its point being that Ford trucks break down whereas Silverados ...

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Facebook lures Levi’s Rebecca Van Dyck to head post-IPO marketing

The mighty Facebook dollar has struck again, this time by persuading Levi’s highly-regarded CMO Rebecca Van Dyck to head its marketing. Facebook is currently in the process of completing an IPO which will value the social network at up to ...

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Costa Concordia disaster is a PR problem for the entire cruise ship sector

If only it were possible to blame the whole disaster on Captain Schettino’s recklessness on Friday 13th last, Carnival – ultimate owner of the Costa Concordia – would surely have succeeded in cauterizing a brand crisis of epic proportions quite ...

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Can new $14m ad star Clint Eastwood deliver for Chrysler at the Super Bowl?

Clint Eastwood is replacing Eminem as frontman for Chrysler’s advertising during the Super Bowl tonight. The ad is to last two minutes – meaning an upfront cost of about $14m. And that’s before production and Clint’s fee are factored in. ...

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Unilever claims it’s driving down agency and production costs

Global marketing giant Unilever, which is currently reviewing its $6bn global media roster, claims that it’s succeeding in its aim of driving down ‘non-productive’ ad agency and production costs. It spent $8.2bn on marketing last year, a two per cent ...

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David Lynch Coffee shows that less can be more (without Barbie)

Film director David Lynch’s last effort for his eponymous coffee enlisted the aid of valuable Mattel property Barbie and the ad was promptly pulled. For his next effort Twin Peaks director Dave has eschewed such controversy but still produced a ...

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