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Coke-supercharged Honest Tea makes TV debut

Coca-Cola is hoping to do a Ben & Jerry’s with Honest Tea, which it acquired from the founders last year, by showing that big companies (Ben & Jerry’s is now owned by Unilever) can manage ‘alternative’ brands. So it hired ...

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Last-minute Olympics poster rush takes to the river

The murky old River Thames is arguably London’s most under-used asset (container ships are too big to get up to the old docks) but it’s gradually being used more for transport and where there’s transport there are posters. As the ...

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Axe goes girl-on-girl in Latin America

We all know that Axe is sexy stuff that drives girls mad (or so it claims) but here are two girls apparently succumbing to its attractions in a new campaign from Argentina. It’s volume one of momentos de la verdad ...

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Barclays fights back in rate fixing scandal!

You have to feel for those poor bankers, being asked to justify their zillion pound bonuses when confronted with the minor inconveniences they’ve caused that have impoverished most of the Western World (apart from them, of course). And Barclays is ...

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Interpublic’s R/GA moves into consultancy and NPD as it plans move from international to global

Interpublic-owned digital agency R/GA (although we’re not supposed to call it that any more according to CEO Bob Greenberg) is planning to challenge the might of management consultancies Accenture, Bain and McKinsey with a new consultancy offering which he terms ...

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Whoops – Marlon Devonish stars in GSK Olympics blockbuster but he’s not going to the Games

Picking sports winners for your ads is notoriously difficult and GlaxoSmithKline has committed a vintage howler in choosing British sprinter Marlon Devonish to front its campaign plugging its role as the official drugs tester at the imminent London Olympics. Sprinter ...

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Fiat’s new US ‘Immigrants’ ad has a sting in the tail

Fiat-owned Chrysler has won most of the plaudits going for its campaign featuring, inter alia, Eminem and Clint Eastwood from Wieden+Kennedy. Fiat’s efforts for its own cars in America have been, by contrast, a car crash, most notably the awful ...

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SapientNitro hires Modernista founder Gary Koepke for new brand content role

Modernista founder Gary Koepke (pictured) is joining ambitious digi-based agency SapientNitro in the new role of ‘global executive creative director of brand content innovation,’ a bit of a mouthful even by adland standards. Boston-based Modernista imploded last year as a ...

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