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Has Wieden+Kennedy cracked retail with TK Maxx’s ‘ridiculous possibilities?’
Wieden+Kennedy spent a fruitless (though no doubt financially rewarding) three years trying to get something, anything, decent out for Tesco.…
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BETC Paris finds an unlikely edge for McDonald’s
It’s always worth taking a look at anything that emanates from BETC Paris, even a thirty second ad plugging a…
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Anna Hickey of Maxus: why agencies need to focus on attracting and retaining talent
Diversity, agility, responsibility… we’re increasingly used to seeing these words used by businesses that want to promote themselves as modern…
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Pitch politics: Leo Burnett retains Co-op while Y&R revival continues with Chanel
I see that Leo Burnett has retained the Co-op account in a final pitch against WCRS. Against the odds, no…
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Ben Bilboul of Karmarama picks his Desert Island Ads
Ben Bilboul is group CEO of Karmarama. He started his advertising career at Still Price Lintas working on Peperami and…
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Neil Dawson lands top TBWA Nissan creative role
Dawson Pickering co-founder Neil Dawson is joining TBWA’s Nissan United as global executive creative director. Nissan United is a dedicated…
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Tom Denford from ID Comms: Gary Vaynerchuk talks media, agencies, rebates and soccer
On this week’s #MediaSnack we have a special guest, Gary Gary Vaynerchuk, founder of VaynerMedia. Gary dropped in for a…
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Mad Men and sexism – the boobs have it
Sexism is one of the issues of the moment, in adland and elsewhere, with l’affaire Martinez in New York and…
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Thinkbox and Neuro-Insight: how to do brainy TV ads
TV marketing body Thinkbox has commissioned a new neuroscientific study which, it says, has identified creative factors that help make…
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