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IKEA tries subversive as kids take over the house

On the face of it this online film (by Mother presumably) for IKEA is good wholesome stuff, a bunch of kids having a party with some rather large toys. But the toys have a slightly sinister air and the final ...

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HSBC and Pfizer review global ad agency deals

Giant global bank HSBC has announced it’s reviewing its global ad account worth about $1bn at WPP’s JWT and media buyer GroupM while pharma giant Pfizer has said it’s dumping Interpublic and concentrating its work into WPP, Omnicom and Publicis ...

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Can new boss David Mayo keep the Bates agency brand alive?

Much speculation among the clinking sundowners at Raffles Hotel in Singapore that the venerable Bates agency (now rather reduced as it’s an Asia-only network albeit a large one) might be calling last orders. Bates is now owned by WPP and ...

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Microsoft unveils new ‘no agency’ Surface campaign

All Microsoft is saying is that this launch ad for its new Surface iPad rival is directed by John Chu (presumably he wouldn’t do it without a credit). And that it’s nothing to do with Crispin Porter which is supposed ...

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Gloomsters in the ascendant in latest IPA survey of UK marketing intentions

The latest IPA Bellwether survey published today reveals that marketing budgets were revised down for a second successive quarter in Q3 to the greatest extent since the end of 2009. This was due to a tough trading environment hampering profitability ...

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