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You don’t have to look far for this year’s Big Theme in the Epica creative advertising awards. After 25 years as a Eurocentric awards scheme, with a nod now and then to the wider EMEA hinterland, Epica finally went global, ...

Beyonce has signed up with Pepsi, part of its answer to Coca-Cola’s attempt to take over the music business. She’ll be the centrepiece of its Super Bowl extravaganza and, no doubt, ‘brand ambassador’ all over the place. Well fifty million ...

Marketing magazine in the UK has chosen BBH, Bartle Bogle Hegarty as was, as its creative agency of the year, among a long list of agencies doing all sorts of things, which BBH presumably doesn’t. PHD wins its media agency ...

Unilever’s Axe appears to be taking a new turn (for the worse?) in this new ad from Buenos Aires agency Ponce: anti-ageing properties for men. It’s all tongue-in-cheek of course but women spend millions (billions?) on these potions and no ...

Our favourite little black scorpion is back (someone’s got to like them), last seen invading the USA courtesy of Fiat (see the last few frames). And now the critter is back, rather more prominently, in another ad from The Richards ...

My friend Jerry Judge (left) of the Fearless Group in New York has highlighted the apparent absurdity of Mondelez hiring the world’s hottest creative agency Wieden+Kennedy to produce its Oreo 2013 Super Bowl ad while at the same time bending ...

This is interesting for all sorts of reasons (most of which we’ve tried to cram into the headline). So have the Big Apple-ites captured the (often rancid) flavour of British football support? Maybe they have. And they weren’t to know ...

I think we’re on to a trend here. We’ve just had a Christmas card from Philip Green and Topshop (he’s all heart that boy) and now Doritos and agency AMV/BBDO have enlisted Doritos’ very own Mexican mariachi (folk) band to ...

Philip Green’s Topshop has never been a great believer in advertising but it’s rolled out the (Christmas) barrel with its first (Christmas) film featuring a sultry Kate Bosworth singing Winter Wonderland. The film was directed by Michael Polish. Wily old ...