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Jon Wilks of Arena: separating fact from fiction in the brave new world of native advertising
The struggle for the legitimacy of the written word is an ongoing and bloody battle. From the world of ‘native…
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New IPA report says marketers are failing to respond to needs of UK’s rapidly-growing ethnic population.
Blimey, don’t tell UKIP’s Nigel Farage about this. Britain’s ethnic ‘minorities’ are growing so rapidly that they won’t be that…
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W+K New York poaches BBH creative star David Kolbusz
Wieden+Kennedy New York has poached David Kolbusz (left) from BBH London to be its new ECD, replacing Scott Vitrone and…
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Asda’s Easter chicks, Peoplewelike reinvents Le Coq Sportif and Neil Dawson bounces back for Collect+
***Supermarket advertising is a funny old business isn’t it? Here’s the latest effort from Asda’s new agency, VCCP, for Easter…
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Burger King changes tack again – now it’s going global
Here’s a big opportunity for an agency with more optimism than sense – Burger King is hunting a global ad…
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Publicis London tries shock tactics for help the poor
Pilion Trust is a UK charity that tries to help the poor and, to try to get a better hearing,…
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180LA breathes life into Pepsi’s World Cup cliches
It’s World Cup year so it’s brands that suddenly decide they love the game, soccer stars trying to behave like…
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Contagious produces ‘ softer heart’ tale for Kingsmill
More Paul Weiland, this time a new ad from his ‘do-it-all’ agency Contagious for Kingsmill bread, featuring the ‘Kingsmill family,’…
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Paul Weiland of Contagious picks his Desert Island Ads
Paul Weiland is the founder and ECD of Contagious London, a new-style ‘all-in-one’ agency where the creatives write, film and…
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