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Arena Media lands UK TV blitz for Ricola chocs

Unconventional chocolates are all the rage despite these straightened times and Swiss firm Ricola, founded in 1930 and still family-owned, is to return to TV in the UK with a £3m budget. Havas-owned Arena Media has landed the media planning ...

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New Branson-backed documentary on UN drug war breaks the distribution mould with YouTube launch

Independent production company Sundog Pictures is launching its new feature documentary Breaking the Taboo online, replacing the traditional theatrical window with a global launch on YouTube. Breaking the Taboo uncovers the UN-sanctioned war on drugs, charting its origins and its ...

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Tesco to dump failed US venture Fresh & Easy

All companies make mistakes at some point and Fresh & Easy was a massive one for Tesco. So now Tesco is to close or offload (if it’s lucky) its West Coast convenience store venture: not just putting the patient out ...

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UK ad copy body Clearcast sticks by baffling decision to ban Bogusky SodaStream ad

Silly old Clearcast, the media owner-owned body that clears and prepares commercials for transmission in the UK, is sticking by its highly controversial decision to ban SodaStream’s ad knocking the (alleged) excesses of the soft drinks industry. SodaStream’s appeal against ...

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New LA agency Arcana Academy debuts with two cheeky ads for Sealy Beds

Shane Hutton (ex-Modernista) and Lee Walters (ex-Arnold Worldwide) have launched a new agency in Los Angeles called Arcana Academy. Walters says:“We started Arcana Academy because a window of opportunity had opened – the kind of window that, if it were ...

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McCann takes on production specialists with Craft

McCann Worldgroup is taking on the independent production giants like Williams Lea-owned Tag with a big production arm of its own, Craft. Interpublic-owned Craft says it is happy to work with other agencies and creative companies but has no plans ...

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