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FMCG spend drives stuttering global ad recovery

Despite moderate global growth in advertising spending, fast-moving consumer goods (FMCG) companies upped their spending in the first three quarters of 2012 according to Nielsen’s quarterly Global AdView Pulse report. FMCG saw a six per cent increase in ad spend ...

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Super Bowl 2013: Now Hyundai US enters the lists

Earlier today we had Hyundai Canada’s Super Bowl contender, now here’s the US version (these South Koreans really buy into that Super Bowl vibe – $4m for thirty seconds). This is for the Santa Fe SUV and you can see ...

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P&G Circles Up in search of better new products

The world’s big companies, of whom Procter & Gamble is clearly one, have buckets of cash but nothing to spend it on. Or nothing they’re willing to spend it on anyway. P&G CEO Bob McDonald has been under the cosh ...

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Nespresso goes dark and dirty – with no Clooney!

Well this isn’t like George Clooney at all – unless George has had a new lease of life. This is a groovy new online film from McCann Paris and studio Soleil Noir on the theme of ‘One second of emotions.’ ...

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