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Ofcom wants warning symbol for product placement

Further to Angie Dean’s story on branded entertainment, we should for a moment consider Ofcom’s ludicrous suggestion that TV programmes containing product placement should have warning signs on them. Ofcom wants an on-air symbol at the beginning and end of ...

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Will £20m Nationwide show FA the red card?

Well it must be very tempted to, as the UK Football Association’s flagship sponsor it has seen its new £20m offer for the next four years (down from £25m) cold-shouldered by the hapless governors of the national game who have ...

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Brands try to get some mileage out of England defeat

As the nation mourns, with some disgust, the end of England’s hopes in the World Cup, smart brands who know there’s always plenty of potential for a bit of speedy tactical branding, whatever the result, were quickly out of the ...

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Fast-mover Ewanick shifts Cadillac from BBH to Fallon

He doesn’t hang around this boy and new General Motors v-p of marketing Joel Ewanick has appointed Fallon to handle the Cadillac account, just wrenched from the paws of London-based Bartle Bogle Hegarty. Since joining GM a couple of months ...

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PR industry still can't work out how to measure results

Calculating the value of PR has always been a vexed issue for PR agencies, and much more so for the clients that foot the bills. Now the world PR industry has issued the grandiloquent Barcelona Declaration of Research Principles, created ...

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The devilish Flake ad that might have saved Cadbury from Kraft

You never know, if Cadbury had actually run this bizarre ad for Cadbury’s Flake during the last knockings of the successful Kraft bid it might just have frightened off the plastic cheese-makers from Philadelphia. Are these limeys sex-crazed or what, ...

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Now GM axeman Ewanick dumps BBH from Cadillac

It’s always diverting to see a marketing director, or chief marketing officer as they’re known these days, running amok and General Motors’ new marketing chief Joel Ewanick is setting a formidable pace. He’s about to dump Britain’s Bartle Bogle Hegarty, ...

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Taco Bell launch boost for UK fatties

US tex-mex fast food giant Taco Bell is to have another crack at the UK market (it tried before in 1986) with the opening of a restaurant at the huge Lakeside shopping mall. It’s ironic that the news comes at ...

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