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PR industry still can't work out how to measure results

Calculating the value of PR has always been a vexed issue for PR agencies, and much more so for the clients that foot the bills. Now the world PR industry has issued the grandiloquent Barcelona Declaration of Research Principles, created ...

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The devilish Flake ad that might have saved Cadbury from Kraft

You never know, if Cadbury had actually run this bizarre ad for Cadbury’s Flake during the last knockings of the successful Kraft bid it might just have frightened off the plastic cheese-makers from Philadelphia. Are these limeys sex-crazed or what, ...

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Now GM axeman Ewanick dumps BBH from Cadillac

It’s always diverting to see a marketing director, or chief marketing officer as they’re known these days, running amok and General Motors’ new marketing chief Joel Ewanick is setting a formidable pace. He’s about to dump Britain’s Bartle Bogle Hegarty, ...

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Taco Bell launch boost for UK fatties

US tex-mex fast food giant Taco Bell is to have another crack at the UK market (it tried before in 1986) with the opening of a restaurant at the huge Lakeside shopping mall. It’s ironic that the news comes at ...

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Asda feels the heat as rivals poach its customers

Interesting counterpoint to the Budget today as research firm Kantar suggests that grocery shoppers are continuing to trade up, with Sainsbury’s and Waitrose continuing their growth but Asda falling back. But how long will this be the case? According to ...

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Brave US ad spenders beat recession

We’re always being told by agencies that the way to beat recession is to maintain or even increase ad spending and a new survey from Ad Age appears to indicate that some US advertisers have done just that. Spending by ...

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B-M unveils Brand Vulnerability Index

With BP’s environmental, financial and PR disaster at Deepwater still much in the public’s minds, it’s perhaps no surprise that Burson-Marsteller has produced a Brand Vulnerability Index, which outlines the issues preoccupying more than 3000 non-governmental organisations across the world. ...

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Pregnant nun ad lands Antonio Fedirici ice cream in hot water

Not that the cheeky Italian ice cream maker will be concerned even though the mighty UK Advertising Standards Authority is investigating more than 40 complaints over an ad featuring a pregnant nun enjoying a spoonful of the product. Only last ...

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