It has been compared to bottoms – and also the most fiendishly complicated sex toy yet devised by Ann Summers. Yes, the new ITV logo, spearheading the TV station’s most ambitious rebrand in 11 years, has turned us into a ...
Read More »Wieden+Kennedy takes ‘mature’ approach to Wales
In these days of lengthy, some might say bloated, commercials can you sell a whole country (Principality actually but we’ll stay out of that one) in just thirty seconds? Wieden+Kennedy London has a pretty good shot at it for Visit ...
Read More »Will any Super Bowl advertiser be brave enough to match Axe’s ‘wash your balls?’
I’ve just come across this funny viral from BBH New York back in 2010 – for Axe’s ‘Free Detailer,’ with which you wash your (sports) balls. With the Super Bowl ad fest creeping up on us (if you read the ...
Read More »Nike quick to extract a cup full of value from new $125m golf star Rory McIlroy
Golfers often seem to have the charisma of herrings but Nike and Wieden+Kennedy seem to have extracted the max from this new film ‘In the Cup,’ designed to plug Northern Irish golfer Rory McIlroy’s new status in Nike’s trophy cabinet ...
Read More »New Lincoln ad tips its hat to Chrysler and Eminem
Ford’s Lincoln and new bespoke WPP agency Hudson Rouge are coming out fighting in their efforts to revive the luxury brand (GM’s Cadillac has just been voted Car of the Year in the US, which doesn’t help). This is an ...
Read More »Take that Alex Bogusky! – Coke comes out fighting in the obesity wars
Well it has if you think sweet reasonableness packs a punch. Stung by anti-obesity campaigners (like former CPB creative supremo Alex Bogusky) Coca-Cola has launched a TV and online campaign called ‘Coming Together’ trying to show that it’s doing its ...
Read More »Why going Grey (to the ad agency) is easier said than done in Japan
We remarked the other day, apropos Coca-Cola, that clients were beating a path to Grey Advertising’s door. But if you want to do that in Japan it’s tricky, the office is tucked away. One version has it that it takes ...
Read More »HMV goes bust, Sue Douglas tries to buy the People, what’s Easyjet playing at?
**Long-suffering music business HMV has finally toppled into administration as suppliers have refused more credit. It’s all about downloads of course, there aren’t enough old farts (like me) hunting around for CDs. The move follows hard on the heels of ...
Read More »Sorrell, Branson and co blast PM Cameron over EU referendum – have it now and get it over with!
Sirs Martin Sorrell and Richard Branson and sundry other business luminaries have written to the Financial Times blasting tbe UK PM’s plans to hold a referendum on Britain’s EU membership. This is scheduled after the next General Election, which David ...
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