How to make the most of the mobile ad boom

Nick Marsh is VP sales and marketing EMEA of international mobile ad network Mojiva. Here he looks at the growth of mobile advertising in the UK and the strategic and creative challenges it poses. Clearly, mobile is getting brands and ...

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Crispin Porter takes different mobile tack for Nokia

More tie-ups, this time between Nokia and Microsoft for their Windows phones. Nokia/Microsoft/Windows does sound a bit like a horse designed by a committee but at least the combo is trying to something a bit different with its advertising. Here’s ...

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Nike piles on the power to celebrate 25 years of W+K Portland’s ‘Just Do It’

It’s not every day that you come across a campaign that’s lasted for a quarter of a century (obviously) but Nike is celebrating 25 years of Wieden+Kennedy’s ‘Just Do It’ with a testosterone-packed special from the Portland powerhouse – ‘Possibilities.’ ...

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