Michael Lee is a former ECD of Euro RSCG New York, handling Volvo worldwide. Born in England, he spent 20 years in New York agencies winning and working on integrated accounts including Intel, JP Morgan, Exxon Mobil and Jaguar. In ...
Read More »George Parker: the truth about advertising – actually Howard Gossage got there already
Anyone with enough fortitude to endure my ramblings (This is the nineteenth bloody episode of “Confessions of a Mad Man” for crying out loud) will know that I love to quote famous dead people, particularly famous dead ad people. And, ...
Read More »How to make the most of the mobile ad boom
Nick Marsh is VP sales and marketing EMEA of international mobile ad network Mojiva. Here he looks at the growth of mobile advertising in the UK and the strategic and creative challenges it poses. Clearly, mobile is getting brands and ...
Read More »Crispin Porter takes different mobile tack for Nokia
More tie-ups, this time between Nokia and Microsoft for their Windows phones. Nokia/Microsoft/Windows does sound a bit like a horse designed by a committee but at least the combo is trying to something a bit different with its advertising. Here’s ...
Read More »Adidas, Foot Locker and AMV try to win friends with Snoop Lion trainer TV ad launch
Adidas and retailer Foot Locker have a tie-up in the UK through which Foot Locker gets first crack at top-rated Adidas kit. One piece of such is its new ‘Hart Court Defender’ shoe (below) and it’s the star (along with ...
Read More »M&S brings on the girls (posh and arty version) to try to kick-start womenswear sales
Much head-scratching over the new M&S print/poster campaign (at least that’s what I assume it is) from RKCR/Y&R featuring various well-known (and not so well-known, at least to me) gals. In this one we have: Monica Ali, Ellie Goulding, Karen ...
Read More »HSBC moves UK account back to JWT from Grey five months in – why did they bother reviewing it?
Here’s today’s Thursday morning special from Campaign – giant bank HSBC is moving its UK retail and ‘wealth management’ accounts back to former incumbent JWT, just five months after moving them in a protracted review. This was part of a ...
Read More »Michael Lee of Madam: How decoupling via production specialists is changing the agency world
Michael Lee is a former ECD of Euro RSCG New York, handling Volvo worldwide. In 2012 he set up agency search consultancy Madam. My first job in advertising was in an ad agency production department – that area of an ...
Read More »Nike piles on the power to celebrate 25 years of W+K Portland’s ‘Just Do It’
It’s not every day that you come across a campaign that’s lasted for a quarter of a century (obviously) but Nike is celebrating 25 years of Wieden+Kennedy’s ‘Just Do It’ with a testosterone-packed special from the Portland powerhouse – ‘Possibilities.’ ...
Read More »