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Taylor Swift debuts for Diet Coke and Droga5

Country crossover star Taylor Swift is a Diet Coke fan it seems (the gazillions she earns from them probably help) so newly-appointed US agency Droga5 had to do something with her and here it is. By the standards of some ...

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Why digital posters cost more to reach fewer people

Following our interview with Roy Jeans of Rapport about digital outdoor (among other things) we received the following piece from a correspondent we’ll call ‘disgruntledatoutdoor.’ It makes a contrary and interesting read. For many years luminaries of the outdoor advertising ...

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Ogilvy UK plans escape from Canary Wharf

Ogilvy UK has been marooned in the financial fastness of Canary Wharf for the best part of 20 years – not one of WPP CEO Sir Martin Sorrell’s better decisions. Now though the agency has settled on 2015 to escape ...

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