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Companies still all at sea in social media says Firefly Millward Brown

A new survey by Firefly Millward Brown shows that clients are still struggling to market their brands successfully in social media despite pouring an increasing amount of money into it. The survey, which FMB claims is the first global study, ...

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UK’s ASA watchdog bans Beyonce’s boobs – before 7.30pm

Beyonce has made a sexy commercial for the launch of her new Heat fragrance for Coty and the UK’s ad watchdog the Advertising Standards Authority has banned its transmission before 7.30, apparently because it looks as though her untethered boobs ...

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Ford hopes branded entertainment strategy will make drivers love its cars

Ford is looking Getting Back Together Your Ex to branded entertainment to transform its image from a fairly prosaic, functional brand to something that car drivers find distinctive, fun or aspirational. The idea is just to make them feel something ...

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Mother New York to lose Linus Karlsson, turbulence at Anomaly

Mother New York co-founder Linus Karlsson, half of the celebrated ‘The Swedes’ creative duo with partner Paul Malmstrom, is to leave the agency after seven years. Karlsson, whose award-winning work includes Miller Lite, MTV and Lee Jeans, hasn’t said where ...

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