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Why W+K Amsterdam thinks booking.com is booking good for you

After a few years as top dog among go-ahead European creative agencies Wieden+Kennedy Amsterdam was rather eclipsed last year by some others, not least its London sibling. Maybe it was that big account thing; its stuff for Heineken and its ...

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WPP boss Sir Martin Sorrell did intervene to sort out GroupM/Channel 4 airtime row

As we suspected the airtime row between GroupM, which handles big negotiations for WPP’s media agencies including MediaCom, Mindshare and MEC, and publicly-backed UK broadcaster Channel 4 did escalate to involve the higher ranks of WPP. Which means CEO Sir ...

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WPP launches OOH trading exchange SN:Xchange

We’re all pretty familiar with online ad trading exchanges (we know they’re out there anyway) and now WPP’s Kinetic, which claims to be the world’s biggest out of home media buyer, is launching ‘SN:Xchange’ (where do they get these bloody ...

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Pure signs up ais London to help cashmere go digital

The fashion business, by and large, has proved remarkably resilient in the recession. Some big names, Aquascutum and Jaeger, have hit the buffers but such brands always seem to live on under another optimistic owner. House of Fraser and Debenhams, ...

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W+K London back on the case for new Honda Civic

Honda seems to be in a bit of a mess at the moment; laying off 800 workers at its UK plant while upscale rival Jaguar Land Rover is adding them. And the company is reviewing its creative agency in the ...

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