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Sainsbury’s and AMV reveal Christmas blockbuster – it’s also the UK’s ad of the year
Well here it is, the hugely-anticipated Sainsbury’s Christmas offering from AMV/BBDO. And, as we reported yesterday it’s a Great War…
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Rule change lets VIP ‘vape’ on UK TV – pity they’ve forgotten how to make decent ads
VIP e-cigarettes has whipped up a storm as it’s the first UK ad in the UK to show smoking –…
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Matt Williams: it’s not life or death, it’s only advertising
Last week, the deputy editor of Campaign magazine went freelance after more than a decade working at owner Haymarket. As…
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London adland is agog to see Sainsbury’s and AMV’s Great War Christmas epic
Will Sainsbury’s produce the magic that’s been missing from the UK’s Christmas ads this year? It’s allowed the others to…
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Paul Simons: John Lewis’s Monty isn’t just a good film, it shows how integration works too
The outbreak of Christmas advertising condenses the differing ‘positioning’ various brands attempt to manage via their expensive TV productions. The…
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Unilever rolls out anti-hunger corporate TV campaign
Unilever is launching a worldwide corporate TV campaign, via its Project Sunlight sustainability scheme. Project Sunlight has recruited a number…
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GroupM’s case against government media switch to Carat hinged on market share/lower prices contention
Does having a bigger share of the media market mean you (you being a media agency) get cheaper prices from…
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UK Gov, Carat and WPP’s M4C – news from the front
Loyal readers will know that the UK government has switched its media buying account from WPP’s bespoke agency M4C (left)…
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UK government confirms Dentsu Aegis media win – and says it’s £100m cheaper than WPP
The UK government announced today (Monday) that it’s moving its media buying account from WPP’s M4C agency to Dentsu Aegis…
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