Analysis

Talon Canvas – exploring the creative potential in OOH

Our 2017 video series aims to explore the role of creativity in OOH, the potential possibilities, and how it influences campaign effectiveness. In the first instalment, we explored the science behind creativity and proposed that for true advertising effectiveness you ...

Read More »

Rob Norman on new interest Playbuzz and GroupM

Rob Norman has spent 31 years in media agencies, beginning his career at the UK’s CIA (later WPP-owned MEC) and the last five years as Chief Digital Officer Global at GroupM. He retired from GroupM last year and remains a ...

Read More »

A beginner’s guide to ecommerce stores and how to earn profit

Setting up an ecommerce store can be the beginning of a successful business. Nowadays, online shopping is more convenient for both the owner of the store and its customers. While it is easier to create an online shop than a ...

Read More »

Why 2018’s New Model Ad Agency is one we know already

Much hyperventilating in adland over the “agency of the future,” what it is, who will win and how. One view we particularly enjoyed was that of John Townshend of Now in Campaign where he playfully plumped for “Martypops” coughing up ...

Read More »