Analysis

Our 2017 video series aims to explore the role of creativity in OOH, the potential possibilities, and how it influences campaign effectiveness. In the first instalment, we explored the science behind creativity and proposed that for true advertising effectiveness you ...

In one of its periodic spasms of self-doubt, some sectors of the industry have been quick to hail the ascendancy of digital voice assistants, such as Amazon’s Alexa and Google’s Home, as striking a death knell for brand advertising. Aside ...

Disrupt, innovate and transform are all terms which seem to define the digital landscape and it is the quest for these which drives digital forward. But disruption isn’t new. Neither are innovation or transformation, as organisations of all sizes constantly ...

Super Bowl Sunday – which saw the Eagles bring home their first trophy – brought in an average viewership of 103.4 million for NBC. That makes it the tenth-most watched program in US television history. What was clear from the ...

This week, Rathbone Street bid farewell to the CHI&Partners sign above Number 7; updating the name above the door to a new one, The&Partnership London. CHI&Partners is 16 years old and known for its work across blue chip brands like ...

Rob Norman has spent 31 years in media agencies, beginning his career at the UK’s CIA (later WPP-owned MEC) and the last five years as Chief Digital Officer Global at GroupM. He retired from GroupM last year and remains a ...

I see that adam&eveDDB is celebrating ten years in business, hard on the heels of an earn-out from DDB owner Omnicom that has netted its partners and staff about £100m. The agency began in the most difficult of circumstances: James ...

Setting up an ecommerce store can be the beginning of a successful business. Nowadays, online shopping is more convenient for both the owner of the store and its customers. While it is easier to create an online shop than a ...

Much hyperventilating in adland over the “agency of the future,” what it is, who will win and how. One view we particularly enjoyed was that of John Townshend of Now in Campaign where he playfully plumped for “Martypops” coughing up ...