Debate rumbles on about the state of British ad creativity and here’s a short Campaign film from Cannes with some of its advocates. It’s a promoted film so no-one’s going to say it’s in a rut – that’s putting it ...
Read More »John Zealley of Accenture: how new-style CMOs can drive business results
Marketing, and the role of the Chief Marketing Officer (CMO), is changing profoundly and permanently. Just like any other business function, marketing has been buffeted by widespread technology-led disruption and the effect of elevated consumer expectations bleeding across traditional industry ...
Read More »Grey London’s Sue Higgs picks her Desert Island (funny!) Ads
Sue Higgs is a group creative director at Grey London. Desert Island Ads From the school of the bleeding obvious, it would appear the world has gone to hell in a handcart. But I’m no Laura Kuenssberg, I’m a mere ...
Read More »Ged Weston of Maximus: does size matter? Why big brands should value big banners
Benjamin Franklin once said: “A place for everything and everything in its place.” In a world of micro-targeting something much bigger has to happen to build and maintain a brand’s position. Standing out from the competition has never been more ...
Read More »Steve Hastings of Isobel: empathy’s in short supply all round, not just in the marketing industry
Recent research by Reach suggests marketing and advertising people lack empathy. It’s probably worth pointing out the research was carried out by the sales arm of a media owner. Not the first place one would go to for ‘empathy.’ Slick ...
Read More »Grim examples from adland’s murky past
We worry sometimes at MAA that we don’t write enough about diversity – at one time we thought it was a new holding company – so it’s pleasing to refer you to our friend George Parker’s take on sexist ads ...
Read More »Designer Steve Conchie of Brandon Consultants picks his Desert Island Ads
Steve Conchie is executive creative director of Brandon Consultants. Desert Island Ads Although I’ve spent a majority of my career in brand design I’ve always held an incredibly deep affection and admiration for the world of advertising. Even as a ...
Read More »Smartology’s Mark Bembridge: a programmatic primer as digital advertising gets ready to clean house
The UK’s online advertising sector is worth over £13bn with digital ad spend accounting for the majority (57 per cent) of all UK advertising. It is the world’s third largest digital ad market and Europe’s biggest with 19,000 people working ...
Read More »Steve Howell of Dark Horses: my Desert Island winning women sport Ads
Steve Howell is creative partner at sports specialist Dark Horses. Desert Island Ads I’m a pretty decent swimmer. So, if I was stuck on a desert island, I’d be spending most of my time watching the tides and trying to ...
Read More »