Analysis

Call it shallow, call it a trend, call it a conspiracy linking back to the unprecedented rise of the avocado, but sustainability is now a key factor in shoppers’ purchase decisions. A third of us sway in favour of sustainable ...

Michael Olaye is CEO of digital agency Dare and chief technology officer of owner on-site agency specialist Oliver Group. He was a founding member of creative agency U-dox, where he spent nine years working on projects for the likes of ...

We can imagine the euphoria that swept over AMV BBDO on Friday when they won Asda from Saatchi & Saatchi. The picture above, Tweeted by AMV on Friday with the caption, “Let the celebrations begin,” shows just how ecstatic the ...

Trevor Robinson is executive creative director and founder of Quiet Storm, the London-based advertising agency and production company. He began his career at HHCL, working on some of its most famous campaigns including Tango, Martini and Golden Wonder Pots. He ...

It’s only mid-April and we have already seen two jaw-dropping moments in the advertising industry so far this year. The first was Mark Zuckerberg’s Congressional appearance last week. Despite coming across as a bizarre mixture of a subdued Larry Grayson ...

Karmarama’s World Cup ad for BetVictor could be seen as an “up yours” to Accenture, the management consultancy that bought the agency at the end of 2016. The spot starts with a doom-laden message which could be seen in a ...

I have recently read two books on art. In one, William Gompertz suggests that all education should adopt the approach of art schools, which is to learn how to question, not simply to learn to regurgitate for exams. Learning to ...

Martin Sorrell deciding to call it a day isn’t so surprising despite the gossip about the internal investigation. Can’t believe he dipped in to the Farm Street office tea money or was doing a Harvey with the interns. For me ...

Andy Jex is chief creative officer of TBWA\London. He joined the agency last year from Saatchi & Saatchi where he was ECD working on brands including Direct Line, HSBC, Toyota and HomeAway. Highlights include the launch of EE featuring Kevin ...