Analysis

Debate rumbles on about the state of British ad creativity and here’s a short Campaign film from Cannes with some of its advocates. It’s a promoted film so no-one’s going to say it’s in a rut – that’s putting it ...

Marketing, and the role of the Chief Marketing Officer (CMO), is changing profoundly and permanently. Just like any other business function, marketing has been buffeted by widespread technology-led disruption and the effect of elevated consumer expectations bleeding across traditional industry ...

Sue Higgs is a group creative director at Grey London. Desert Island Ads From the school of the bleeding obvious, it would appear the world has gone to hell in a handcart. But I’m no Laura Kuenssberg, I’m a mere ...

Benjamin Franklin once said: “A place for everything and everything in its place.” In a world of micro-targeting something much bigger has to happen to build and maintain a brand’s position. Standing out from the competition has never been more ...

Recent research by Reach suggests marketing and advertising people lack empathy. It’s probably worth pointing out the research was carried out by the sales arm of a media owner. Not the first place one would go to for ‘empathy.’ Slick ...

We worry sometimes at MAA that we don’t write enough about diversity – at one time we thought it was a new holding company – so it’s pleasing to refer you to our friend George Parker’s take on sexist ads ...

Steve Conchie is executive creative director of Brandon Consultants. Desert Island Ads Although I’ve spent a majority of my career in brand design I’ve always held an incredibly deep affection and admiration for the world of advertising. Even as a ...

The UK’s online advertising sector is worth over £13bn with digital ad spend accounting for the majority (57 per cent) of all UK advertising. It is the world’s third largest digital ad market and Europe’s biggest with 19,000 people working ...

Steve Howell is creative partner at sports specialist Dark Horses. Desert Island Ads I’m a pretty decent swimmer. So, if I was stuck on a desert island, I’d be spending most of my time watching the tides and trying to ...