Analysis
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George Parker: how even I failed to keep a giant computer account for a Big Dumb Agency
In which our hero continues his odyssey among the once-mighty tech companies of Silicon Valley and Houston. Unlike the New…
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WPP-owned Team Detroit’s new boss David Murphy has to be good at politics as well as selling Fords
WPP is famous for creating bespoke agencies for its clients (the latest is Plus for Chanel) but the daddy of…
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Is there anything that WPP’s ever-acquisitive Hogarth production giant can’t turn its hand to?
Everywhere you turn these days there’s Sir Martin Sorrell’s WPP (obviously, it’s just bought a social marketing research company in…
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Did Aegis’s financial wheelings and dealings scupper Posterscope’s chance of winning Tesco?
UK out of home buying giant Posterscope has been a huge driver of parent company Aegis’s profits, realised last last…
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Jane’s Diary: does the ad industry really want to upgrade the status and prospects of women?
Marlene Hore (left), the Canadian grand dame of advertising, said that when she was executive creative director at JWT in…
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George Parker and the PC revolution: how Xerox gave Steve Jobs the keys to Fort Knox
“There’s an extra heavy vehicular loading situation on the Bay Bridge” droned the voice of the traffic dude floating out…
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Even after 25 years the people legacy of our upstart agency Simons Palmer lives on
25 years ago today five of us announced the start of a new advertising agency with a front page splash…
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Worrying times for the marcoms giants as growth judders to a halt in Brazil and China
For years now it’s seemed like a one way bet: expand in the BRICS (the emerging markets of China, Brazil,…
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George Parker on location: drink, drugs, girls and a near-death experience
The world’s most shagorifically expensive TV shoot. Part Two. All too soon it was time to hit the road for…
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