Analysis
-
Michael Lee: did account planning kill advertising?
Michael Lee is a former ECD of Euro RSCG New York, handling Volvo worldwide. Born in England, he spent 20…
Read More » -
WPP move with D&AD may help to end scandal of UK agency unpaid intern roles
I suppose congratulations to WPP are in order after it decided to offer paid internships at its leading London ad…
Read More » -
Giles Keeble: why Dove’s Campaign For Real Beauty campaign qualifies as a Modern Classic
It seems there have always been difficult categories for creative advertising: over the years that would have included detergents, oral…
Read More » -
Vintage Route 66 Levi’s commercial from Adrian Lyne is an object lesson in how to create a great ad
Desert Island Ads here is an always an illuminating experience and sometimes you come across something you hadn’t seen and…
Read More » -
Omnicom sets out on big pre-merger media reshuffle as US boss Cohen starts Giant Spoon
Rightly or wrongly there’s been a perception that Omnicom has been a touch sleepy in the media stakes, certainly in…
Read More » -
Can Marks & Spencer’s new campaign avoid that looming brand iceberg?
Is M&S heading towards the brand iceberg? The Titanic link is a mental vision for me of trouble ahead and…
Read More » -
Post-Nokia Microsoft is in the last chance saloon – it needs a brilliant agency and even more brilliant ads
Much scratching of heads about Microsoft’s decision to fork out $7.2bn for Nokia’s phones business – it’s an obvious thing…
Read More » -
Dentsu boss Andree hints at more big deals
Dentsu boss Tim Andree (left) (non-Japanese Dentsu boss to be strictly accurate) has been sharing some intriguing thoughts about further…
Read More »