Analysis
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John Lewis Christmas ad says what we said it would – but with an excursion into animation
Here’s a bit of a surprise from John Lewis and agency Adam&Eve/DDB; an excursion into Bambi and Thumper Rabbit territory…
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M&C’s Elspeth Lynn picks her Desert Island Ads
Elspeth Lynn is group ECD of M&C Saatchi. Prior to moving to the UK from Canada in 2009 she c0-founded…
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Simon Francis: is there an ideal way to measure marketing effectiveness?
Simon Francis, CEO of integration consultancy Flock Associates, assesses the various options available for measuring integrated marketing effectiveness – from…
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George Parker: where would I work now?
Where would I like to work if I was still inclined to work in the ad biz! Stephen has been…
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Ryanair changes tack as profits slump – but is it too little too late for its customers?
The boss of Ryanair, Mr Michael O’Leary must kiss the Blarney Stone every week as he deals with their latest…
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Are clients and agencies aligned against business goals? Find out what the MAA survey says
We conducted a survey on the subject of integration over the last month. We didn’t get massive numbers responding, but…
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WCRS founder Robin Wight picks his Desert Island Ads
Robin Wight was one of the four founders of Wight Collins Rutherford Scott, one of the best-known and most highly-regarded…
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George Parker: the last word on ‘Orrible Halloween
Penny for the Guy, governor… And what Guy would that be? When I first came to America, long before most…
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Is this year’s Christmas campaign the last chance saloon for Marks & Spencer boss Marc Bolland?
M&S issued a press release on October 30 announcing its ‘widely anticipated’ Christmas TV campaign; today it gets its ‘consumer…
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