Analysis
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Michael Lee of Madam: why more marketers now want their agencies to be producers too
“I want to get closer to people who make stuff, not people who know people who make stuff,” is a…
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How TBWA failed as an agency in London – but its managers took over the world
Ad Age has a piece today on Robert Senior, the new global CEO of Saatchi & Saatchi. Senior (left) takes…
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Adam&eveDDB’s Ben Tollett and Emer Stamp pick their Desert Island ads
Ben Tollett and Emer Stamp are joint ECDs of adam&eveDDB. Their first job together was at Leagas Delaney, under the…
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Michael Lee: General Mills hires a chief creative officer – is this crazy or the future?
The appointment of a chief creative officer was announced the other day. That’s not big news if it’s an ad…
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Virgin Media does its best to destroy the internet
Well maybe that’s not the plan but it’s done a good job in London today and, for all I know…
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Paul Simons: has Tesco’s brand imploded?
The woes of Tesco have been analysed in numerous ways by numerous journalists since the announcement of the £250m error…
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NewsCred survey says that banks can rebuild trust by providing better branded content
Content marketing platform NewsCred has released a survey showing, strangely enough, that better branded content from banks would help them…
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Matt Williams: why I miss Orange Wednesdays (and the great ad campaign from Mother)
I went to the cinema the other week for the first time in ages. Ah, how I miss those student…
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