Analysis
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Paul Simons : the Kevin Roberts saga – never mind the row, buy the book!
The Kevin Roberts diversity saga continues with yet another story in today’s Times (4th August). In conversation a few days…
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GroupM: marketing services spend to pass $1tn as US and India lead media growth
WPP’s GroupM has trimmed its 2016 global ad expenditure forecast and produced its initial outlook for 2017. The 2017 ad…
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Rob Fletcher of Isobel picks his Desert Island Ads
Rob Fletcher is creative partner at independent London agency Isobel. He began his career as an art director at the…
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George Parker: why it’s time to put “best of breed” verbiage back in its box
With the never-ending confusion amongst the practitioners and the purchasers of what used to be called advertising as to what…
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Field Day’s Geoff Gower picks his Desert Island Ads
Geoff Gower is executive creative director of Field Day, the customer engagement agency owned by Havas Media Group formed a…
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Conor Brady of Critical Mass picks his Desert Island Ads
Conor Brady is CCO of Critical Mass, the global digital experience design agency with offices in Calgary, Chicago, Costa Rica,…
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Laura Jones: are you smarter than a five year old? Why brands should embrace childish thinking
What wouldn’t we give to be young again? To relive the magic and wonder of being a child, when the…
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