Brand owners seem to be becoming more and more like lemmings these days (they always were, of course) and the latest trend is to make the star of your ads (or just somebody famous) your ‘creative director.’ These bods used ...
Read More »Why advertising experience saves clients huge amounts and time and money – whatever it costs
An issue a lot of advertising people confront today is that of monetising experience and expertise. If we have a heart problem and need surgery our instinct is to opt for the best man in the land and pay him ...
Read More »IPA’s new Adworks shows why advertisers and agencies need to tap into consumers’ emotions
The UK’s IPA trade body for agencies has just produced its latest version of Adworks, a compilation of articles and case histories purporting to show sceptical clients and others that advertising really does work. Over the years it’s done a ...
Read More »The real story about that body in the Leicester car park – Richard 111’s brand advisors let him down
Richard III, the marketing angle? Incredible as it may seem, there is one – and Mediapost claims to have detected it. The spectacular discovery of the last Plantagenet monarch’s remains under a Leicestershire car park has been derided in some ...
Read More »What attitudes to banks tell us about the all-important issue of trust in brands
Trust seems to be a growing issue for brand owners. The latest scandal has been the horsemeat saga in burgers. Tesco (left) acted instantly with full page ads in the national press apologising followed up by a further full page ...
Read More »The times are against agency start-ups but here’s how you win: first find a brave client..
Talking to people in the advertising world, there seems to be a feeling that start-ups face a far greater uphill struggle now than in the past. There is a conspiracy of factors that make the jump to independence a bigger ...
Read More »FMCG spend drives stuttering global ad recovery
Despite moderate global growth in advertising spending, fast-moving consumer goods (FMCG) companies upped their spending in the first three quarters of 2012 according to Nielsen’s quarterly Global AdView Pulse report. FMCG saw a six per cent increase in ad spend ...
Read More »VW’s Super bowl ad will be the world’s most expensive at $10m – but will it do the business?
Roll up, roll up, for the most expensive ad in the world. Volkswagen is about to spend $10m on a single, minute-long airtime execution. Why so pricey? Well, it’s not production values that make it so – however meticulous the ...
Read More »Car advertising: can you shift all that metal and build a brand at the same time?
Lord Leverhulme of Lever Brothers fame is credited with saying “Half of my advertising is wasted, the trouble is I don’t know which half.'” Applied to car advertising I would venture it is more like 70/30. Jerry Judge has written ...
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