Analysis

Brand owners seem to be becoming more and more like lemmings these days (they always were, of course) and the latest trend is to make the star of your ads (or just somebody famous) your ‘creative director.’ These bods used ...

An issue a lot of advertising people confront today is that of monetising experience and expertise. If we have a heart problem and need surgery our instinct is to opt for the best man in the land and pay him ...

The UK’s IPA trade body for agencies has just produced its latest version of Adworks, a compilation of articles and case histories purporting to show sceptical clients and others that advertising really does work. Over the years it’s done a ...

Richard III, the marketing angle? Incredible as it may seem, there is one – and Mediapost claims to have detected it. The spectacular discovery of the last Plantagenet monarch’s remains under a Leicestershire car park has been derided in some ...

Trust seems to be a growing issue for brand owners. The latest scandal has been the horsemeat saga in burgers. Tesco (left) acted instantly with full page ads in the national press apologising followed up by a further full page ...

Talking to people in the advertising world, there seems to be a feeling that start-ups face a far greater uphill struggle now than in the past. There is a conspiracy of factors that make the jump to independence a bigger ...

Despite moderate global growth in advertising spending, fast-moving consumer goods (FMCG) companies upped their spending in the first three quarters of 2012 according to Nielsen’s quarterly Global AdView Pulse report. FMCG saw a six per cent increase in ad spend ...

Roll up, roll up, for the most expensive ad in the world. Volkswagen is about to spend $10m on a single, minute-long airtime execution. Why so pricey? Well, it’s not production values that make it so – however meticulous the ...

Lord Leverhulme of Lever Brothers fame is credited with saying “Half of my advertising is wasted, the trouble is I don’t know which half.'” Applied to car advertising I would venture it is more like 70/30. Jerry Judge has written ...