Analysis

Shane Hutton (ex-Modernista) and Lee Walters (ex-Arnold Worldwide) have launched a new agency in Los Angeles called Arcana Academy. Walters says:“We started Arcana Academy because a window of opportunity had opened – the kind of window that, if it were ...

Geoff Gower, managing partner-creative of London-based digital and direct agency ais, says that the best online ‘campaigns’ are more than that: instead of asking how can we promote ourselves they should start from how can we help? Bugger, still haven’t ...

LOL – now he knows what it means – must have been David Cameron’s reaction after reading Lord Leveson’s report on the culture, practice and ethics of the UK press. First came an audible sigh of relief over the vindication ...

WPP is planning to merge its Grey and Ogilvy agencies in Sweden: which may be a solution to a local problem or a sign of things to come at the world’s biggest marcoms network. WPP says the merger of the ...

Simon Gill joined digital agency LBi in 2006 as head of design for the web development team with responsibility for interaction and user experience design. He was rapidly promoted to creative director and is now executive creative director. He has ...

I’ve no idea how much has been spent on what we used to call corporate public relations over the last decade but it must run into many billions of whatever currency you choose. Since PR firms had the bright wheeze ...

Talking of advertising agencies being useful (which we were earlier) Grey London’s campaign for the British Heart Foundation is back amid claims that it’s saved 28 lives. The campaign features ‘hard man’ Vinnie Jones who resuscitates heart falure victims to ...

Harris Diamond – who’s he? The new chairman and chief executive of McCann Worldgroup, replacing Nick Brien as of last night – that’s who. Brien’s position has long since looked untenable – to all, that is, except senior Interpublic management. ...

John Townshend is one of the founders and the creative director of new UK agency Now. He started his career at Ogilvy and then co-founded Rapier which began as a direct marketing agency and became one of the biggest integrated ...