Analysis

Sir Martin Sorrell reveals what he’s like – a bit

In an illuminating interview with Matthew Gwyther, editor of Management Today. Sorrell has just been voted their business leader of the year, or something, so he fronts up and reveals some of what bugs him personally – his relationship with ...

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New LA agency Arcana Academy debuts with two cheeky ads for Sealy Beds

Shane Hutton (ex-Modernista) and Lee Walters (ex-Arnold Worldwide) have launched a new agency in Los Angeles called Arcana Academy. Walters says:“We started Arcana Academy because a window of opportunity had opened – the kind of window that, if it were ...

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An online campaign isn’t just for Christmas, it should work for everyone every day says ais London

Geoff Gower, managing partner-creative of London-based digital and direct agency ais, says that the best online ‘campaigns’ are more than that: instead of asking how can we promote ourselves they should start from how can we help? Bugger, still haven’t ...

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LBi’s Simon Gill picks his Desert Island (Digital) Ads

Simon Gill joined digital agency LBi in 2006 as head of design for the web development team with responsibility for interaction and user experience design. He was rapidly promoted to creative director and is now executive creative director. He has ...

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‘Lifesaver’ hard man Vinnie Jones returns for British Heart Foundation

Talking of advertising agencies being useful (which we were earlier) Grey London’s campaign for the British Heart Foundation is back amid claims that it’s saved 28 lives. The campaign features ‘hard man’ Vinnie Jones who resuscitates heart falure victims to ...

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McCann: out of the frying pan, into the fire

Harris Diamond – who’s he? The new chairman and chief executive of McCann Worldgroup, replacing Nick Brien as of last night – that’s who. Brien’s position has long since looked untenable – to all, that is, except senior Interpublic management. ...

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