Analysis

Why digital posters cost more to reach fewer people

Following our interview with Roy Jeans of Rapport about digital outdoor (among other things) we received the following piece from a correspondent we’ll call ‘disgruntledatoutdoor.’ It makes a contrary and interesting read. For many years luminaries of the outdoor advertising ...

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Here’s what Wieden+Kennedy thinks about Campaign’s UK agency ‘school reports’

Forgot to buy the issue of Campaign with its ‘School Reports’ (sometimes questionable judgements of top UK agencies). Here’s what Wieden+Kennedy’s Neil Christie (left) thinks of them. Each year Campaign magazine does its ‘school report’ evaluation of the performance of ...

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Invite someone outside for a fart says new BBDO Toronto anti-smoking campaign

Here’s a different spin on smoking and the disadvantages thereof from BBDO Toronto. Instead of showing people gasping for breath, dying and the horrible state of their insides it swaps ‘social’ smoking for farting – and pretty ridiculous it seems ...

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US mayors launch ad campaign against illegal guns

The battle over Amercians’ seemingly inalienable right to shoot each other has taken to the airwaves with a new $12m ad campaign funded by ‘Mayors Against Illegal Guns’ (including New York’s Michael Bloomberg) making the case for ‘comprehensive background checks’ ...

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