Analysis

The key to managing big data for marketers is the proper use of tag management

For marketers to take advantage of the power of data, they are increasingly turning to more seamless integration with vendor partners via advanced tag management argues James Sandoval (left), managing director EMEA at BrightTag. If you’re looking for a buzzword ...

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No escape from Google – even when you’re dead

Here’s a slightly eerie ad from BBH New York for Google’s Chrome browser, featuring a father and daughter discussing deceased mother via the wonders of the internet. Yeah, I suppose you do and life has to go on. But do ...

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So who’s the boss at TBWA UK – Peter Souter or new girl Lindsey Evans?

TBWA UK, currently in the process of trying to reinvent itself after major account losses (most notably Muller) and yet more management changes, seems determined not to have a CEO. One might welcome this if the agency was reverting to ...

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Q2 results show research is still WPP’s big problem

The world’s biggest marcoms company WPP disappointed analysts with its half-year performance, failing to hit its growth target of four per cent, ending up at 3.6 per cent or ‘thereabouts.’ WPP is the only big marcoms company to own a ...

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