Analysis

More guff from Microsoft, Crabbie’s Grand National, Janet Hull’s gong and a wish or two for 2014

***Has the ad world gone mad? We’ve already had Coke’s ‘Reasons To Believe’ and now Microsoft, that cuddly-wuddly corporation, has produced this opus for its failing search engine Bing hailing the ‘heroic women of 2013.’ Well some of them no ...

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Coke’s new ‘Reasons to Believe’ is…unbelievable

The same debate has probably been going on for nearly 40 years in Coke HQ Atlanta: why don’t we give ‘I’d like to teach the world to sing’ a modern update? It was, after all, arguably the company’s most successful ...

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Are these the best integrated campaigns of 2013?

At Flock Associates we are never ones to miss an opportunity to dig out examples of great integrated marketing, so we figured we would jump on the ‘end of the year ‘ bandwagon and gather our favourite campaigns from 2013. ...

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Mark Andrews: my agency, ads and person of the year

Mark Andrews started at the BBC in news and current affairs then moved to the music business at Warner Bros. He joined advertising as a producer at CDP, becoming Head of TV in the late 80s, producing some of the ...

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Jerry Judge: my campaign, agency and person of the year

Difficult year. But here goes… Campaign of the year. Duluth Trading. There are tons of ads…but this radio is a cracker…. http://www.youtube.com/watch?v=nfzKwtnLb9M This is clearly a very smart client brilliantly looked after by Planet Propaganda. My Agency of the year ...

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Why a connected world means it’s time for shopper marketing to escape the curse of shelf wobblers

Daniele Fiandaca (left) is head of innovation, and Simon Hathaway, president, shopper marketing and retail operations at Cheil Worldwide. They look at the way shopper marketing is changing to reflect a world in which consumers can browse and shop at ...

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