Analysis

George Parker: how I tried to save Dorland’s biggest account with the world’s most expensive shoot

The world’s most expensive TV shoot. Part One. A year into my tenure as the Dorland’s “Agency Fireman” I was thrown at the agency’s most profitable account, McVitie’s Biscuits, which was about to exit, taking all those lovely fees somewhere ...

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£100m Asda set to be the big UK pitch of 2013

We should be grateful for retail advertisers in the UK – they’re not usually part of a huge international business so they review their ad accounts quite regularly while the rest of the world tends to pick and choose from ...

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Recession, what recession? The good times roll for M&C Saatchi’s top quartet

Original founder Charles Saatchi may be in the doghouse (he’s ‘accepted’ a police caution following a widely-publicised public row with wife Nigella Lawson) but younger brother Maurice, CEO David Kershaw (left), Bill Muirhead and Jeremy Sinclair are all doing very ...

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