Analysis
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Tom Denford and David Indo from ID Comms: could Accenture buy Publicis Groupe?
On this week’s #MediaSnack Tom and David look at the rumours (and plausible evidence) that one of the major advertising…
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Media agency revolving doors at Carat, OMD and Starcom
Adweek’s Agency Spy has a regular called Revolving Doors, chronicling the ins and outs of agency land, mostly in the…
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Tom Denford and David Indo of ID Comms: what’s ahead for 2018 media pitches?
On this week’s #MediaSnack Tom and David reflect on what’s driving media pitches in 2017 and what to expect to…
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Giles Keeble: advertising and selling, money or principle and where’s that great US work?
Last time I mentioned the importance of understanding ‘the role of advertising’: I should have written the role of THE…
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How Hogarth steered the ad production revolution
An interview with Richard Glasson, CEO of Hogarth Worldwide. 1/What prompted you to start Hogarth? We saw the need for…
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Ben Pask of Rare: five ways for marketers to find happiness
Whether they’re implicit or explicit, online or off, marketing stories are not just a momentary fad. They have always been…
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