Analysis

George Parker: how the Big Dumb Holding Companies screwed up their Big Dumb Agencies

Even though business in general, is notorious for rewarding senior management with obscene pay packets, which inevitably culminate in humungous “get the fuck out of here,” golden parachutes when their never ending failures and screw ups have finally become too ...

Read More »

Ogilvy New York CCO Calle Sjoenel on how to become an advertising creative

Ad agencies should be the most diverse of organisations, given that they attempt to communicate with diverse audiences. Yet many of them don’t seem to be. We receive lots of details of new campaigns but, hardly ever it seems, ones ...

Read More »

Nick Marsh: mobile will never reach its potential until creativity becomes as important as targeting

Nick Marsh is VP sales and marketing EMEA of international mobile ad network Mojiva. Here he looks at how too great an emphasis on targeting allied to insufficient focus on creativity is leading to disappointment for some mobile advertisers. Remember ...

Read More »

George Parker: fine sherry, fighting bulls and the days when Cannes was really about advertiisng

In which our hero continues his forays around Europe – taking in Domecq sherry, fighting bulls and the glory that was the Cannes International Advertising Film Festival. Escaping from the frigid and rather smelly atmosphere of Ornskoldsvik, let’s head south ...

Read More »

Engine Group gets bigger but substantial post-tax profits still prove elusive

Peter Scott’s Engine Group, whose companies include WCRS, Partners Andrews Aldridge and sports marketing business Synergy, made a small post-tax profit £422,000 in 2012 compared with a loss of £5.2 million in the previous year. The results were affected by ...

Read More »