Analysis

Popcorn kills cinema advertising say German researchers

Here’s an interesting piece from The Guardian. Eating popcorn in the cinema may be irritating not just for fellow movie goers, but for advertisers: a group of researchers from Cologne University has concluded that chewing makes us immune to filmadvertising. ...

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Now Mother produces a fishy tale for Young’s

It’s fish and fishermen all over the place at the moment. A few days ago we took Tesco to task over its predilection for dyed smoked haddock and now Young’s is pushing its ‘homestyle’ (whatever that may be) breaded cod ...

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UK ad folk driven mad by stress says new NABS survey

A study commissioned by the UK’s NABS advertising charity has revealed that a quarter of workers (23 per cent) in the creative and media sector find their working environment overly stressful most of the time – and two-thirds (65 per ...

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IPA Bellwether survey paints rosy ad picture for UK

Boom times are back in UK advertising and marketing according to the latest IPA Bellwether survey carried out by Markit. The report, which has been conducted on a quarterly basis since Q1 2000, revealed a net balance of 12.3 per ...

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