Analysis

Simon Francis: is there an ideal way to measure marketing effectiveness?

Simon Francis, CEO of integration consultancy Flock Associates, assesses the various options available for measuring integrated marketing effectiveness – from digital dashboards to agent-based modelling. Before we look at the various options for measuring marketing effectiveness let’s consider the ‘dream’ ...

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WCRS founder Robin Wight picks his Desert Island Ads

Robin Wight was one of the four founders of Wight Collins Rutherford Scott, one of the best-known and most highly-regarded UK agencies of the 1980s and beyond. WCRS produced ground-breaking campaigns for BMW, Carling and Orange among many others. He ...

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George Parker: the last word on ‘Orrible Halloween

Penny for the Guy, governor… And what Guy would that be? When I first came to America, long before most of you were born, I remember popping in to my New York bank one late October day to cash a ...

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