WPP teams with sports giant IMG in new global licensing operation

WPP is always looking for new ways to turn its client list into money and the latest is a joint deal with sports and entertainment giant IMG, the company started originally by Mark McCormack to handle star golfers like Arnold ...

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Schweppes equals sex in new Fred & Farid commercial with Uma Thurman

Well subtle it ain’t but Schweppes has signed up Uma Thurman to plug its new range of flavoured drinks in Europe and Paris agency Fred & Farid has chosen fashion photographer David LaChapelle to shoot its own version of Sunset ...

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Devastating blow for JWT as it loses Microsoft Office and Bing

Microsoft has shifted its Office account from JWT to roster agency Deutsch while its new Bing search engine account is also looking for a new home, likely to Crispin Porter + Bogusky. This is a devastating double whammy for JWT ...

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