Agencies

Two years after Enfatico collapses Dell dumps WPP for three smaller agencies

If there’s one consistent theme to Sir Martin Sorrell’s long tenure at WPP (apart from delivering the numbers of course) it’s his belief that WPP can and should set up customised mini-agencies for big clients. The most recent is Blue ...

Read More »

Now Vodafone tries crowdsourcing in search of a decent campaign – well it’s tried everything else

UK telecoms company Vodafone is a business phenomenon, turning a military radio business into a global leader in telecoms and one of the biggest British companies. But producing any decent advertising seems completely beyond its serried ranks of executives, despite ...

Read More »

Diet Coke hits the right note for the Oscars – the ‘super bowl for women’

Well the last bit’s debatable but that’s how they’ve been punting spots in the Oscars coverage anyway. Anyway this a nice cool female-friendly ad for Diet Coke to The Temper Trap’s Sweet Disposition. Restrained on the glitz too. The campaign ...

Read More »

Interpublic is back in the game with decent results for 2010 – but what will CEO Michael Roth do next?

The world’s once mightiest marcoms group is still nowhere near challenging WPP, Omnicom and Publicis Groupe in the global marcoms stakes but Interpublic looks like it’s finally left the intensive care ward. It’s just reported net income (profit) of $281.2m ...

Read More »