Agencies
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Surely Ribena and JWT can do better than ‘Ribenary?’
Tesco boss ‘Drastic’ Dave Lewis knows what’s good for us so the supermarket is delisting full sugar Ribena along with…
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Has FCB cracked age-old Levi’s ad problem?
Levi’s advertising has been all over the place in recent years but nowhere that made the brand look contemporary again.…
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Horizon launches new global media contender Canvas with $700m Innocean
There’s a new player on the world media agency stage, Canvas Worldwide, a joint venture between Hyundai agency Innocean and…
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Publicis Groupe drawn into Rato scandal in Spain
Spain is currently embroiled in a financial scandal dating back to the financial crisis and one of the leading figures…
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Who will win the great $20bn media review marathon?
At some stage this year we’ll be able to tot up the winners and losers in the media review stakes;…
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New Honda campaign over-claims instead of overtaking
Honda is celebrating a refreshed model line-up, its first plane and return to Formula One racing with the McLaren team.…
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Coke creative follows Emirates into WPP
It’s been a good week for WPP; earlier today it announced winning Emirates’ global account out of London (to be…
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SMS on what it takes to be a great CEO
Here’s Sir Martin Sorrell telling The Drum what it takes to be a good/great agency network CEO. and, not surprisingly,…
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