He might be, Boserup (left) is joining GroupM (which oversees WPP’s four big media agencies) as global CEO GroupM Trading tasked with aligning trading activities in each of the agencies. Not just that, but he joins after 17 years at ...
Read More »L’Affaire Renault turns into a suicide note
Ah, the cynicism of the modern corporation. Remember all those years ago when Jo Moore, spin doctor to Stephen Byers, Department of Transport, Local Government and Regions secretary, emailed her boss those immortal words, referring to 9/11: “It’s now a ...
Read More »Have Coke and Pepsi an answer to these anti-sugar diatribes? They need one, quick
Earlier this week we had Alex Bogusky’s anti-sugar diatribe for the CSPI and now indie film maker Ariel Broggi is gaining some traction with this online film claiming that US children now are dying at a younger age than their ...
Read More »Microsoft readies biggest launch campaign in history for Windows 8 – $1.8bn is resting on Crispin Porter’s ‘work hard, play hard’ campaign
Windows 8, coming just two years after its predecessor, is the biggest bet that Microsoft has ever made. A decade ago Microsoft had the tech market signed up; everybody bought its ever more frequent upgrades for even more money even ...
Read More »Karmarama’s campaign for Costa is full of beans
Ads with chirpy employees often seem the last refuge of the idea-free scoundrel but that hasn’t deterred Costa and lively agency Karmarama in this first TV campaign in a long time for the UK’s biggest coffee chain. What do Costa ...
Read More »New book should remind us that John Webster’s BMP was the best agency of them all
Sarah Carter, who I don’t know, has written a book about John Webster, the famed creative director of Boase Massimi Pollitt. Webster took over from founder creative director Gabe Massimi following his fall-out with co-founder Martin Boase. Boase won. And ...
Read More »Apple loses the plot with new TBWA iPod ad
Here’s the new ad from TBWA’s Media Arts Lab for the latest iPod Touch. We haven’t seen one of these in a long time as the mighty Apple seemed to have forgotten about the iPod, even though it was the ...
Read More »Garry Lace agency Beta may be on the market
Beta, the agency set up by former Lowe boss Garry Lace (left) and RKCR/Y&R founder Robert Campbell is said to be looking for a buyer. Other gossips says that Lace has departed the agency. Lace, who’s had a colourful London ...
Read More »Unilever provides timely vote of confidence in BBH with global Dove Men+Care award
What a nice client Unilever must be: just when BBH was reeling from swingeing cutbacks in its New York office the consumer goods giant has given it the global Dove Men+Care account, to be handled out of London and New ...
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