Agencies

Omnicom boss John Wren under fire for profiting as staff axed

Omnicom, the world’s second-biggest marcomms group with a reputation for treating its staff and the companies it acquires well, is under fire for doing precisely the opposite. US fund manager David Poppe of Ruane Cunniff & Goldfarb’s, which owns about ...

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Will Tweeters welcome promoted tweets?

Twitter soft-launched a new ad model on April 13 which it has named promoted tweets. The basic premise is that advertisers pay for their ads to end up in search results generated by their 45 million-strong user base. The launch ...

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Tiger review and i-level demise show reality of agency-client relationships

Agencies and clients often talk about their relationship as partnerships although an uneasy truce might be a better way of describing many of them. Recently there’ve been a couple of small explosions from the front, London digital agency i-level going ...

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Did Italian knickers inspire the John Lewis campaign?

The world is agog at the John Lewis campaign by Adam & Eve featuring Billy Joel’s tune ‘She’s always a woman…’ and it also features in an ad for Italian lingerie brand Calzedonia. And there are a number of other ...

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Why does WPP struggle so much for organic growth?

WPP boss Sir Martin Sorrell has reported that the company’s revenues grew by one per cent in March, the first time it has inched forward since back in 2008. For the first quarter its revenues were still down two per ...

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John Lewis commercial becomes YouTube hit

Nice little earner for Billy Joel this week when the veteran songwriter’s 1977 ditty She’s Always a Woman leapt back into the spotlight courtesy of a John Lewis commercial created by one of the UK’s up and coming agencies Adam ...

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Matthew Freud puts AMV, Sir Martin Sorrell in their places

I’ve just caught up with this interview by Danny Rogers with Matthew Freud in PR Week but it’s riveting stuff. Freud, who runs the UK’s eighth-largest (and probably most profitable) PR agency, claims that PR agencies are “more rigorous” than ...

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Danone’s Actimel creates its very own rumour mill

Healthy yogurt brand Actimel, owned by French food giant Danone, began to suffer as bloggers in Latin America spread rumours that it was addictive, harmful to children and destroyed stomachs. So after trying conventional means of combatting this including a ...

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Comedian Hugh Dennis launches ad agency

There has always been a fair sprinkling of comedians in UK advertising agencies — some making comedy a distinct element of their professional persona and others blissfully unaware of their allocated comic status — but Hugh Dennis must be the ...

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