Agencies

Newly-formed media giant Comcast NBC calls $1.2bn US media pitch

The merger between cable and broadband giant Comcast and NBC Universal with its terrestrial TV network, Universal Studios film business and theme parks has created one of the biggest players on the worldwide media stage. Now the combined company is ...

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Havas steps up the pace as Arnold snaps up Modernista digital trio

The Arnold agency network (it doesn’t sound very exciting does it, a bit like Grey) is very much the second string in Havas behind Euro RSCG. But if newly-annointed Havas CEO David jones is to make up lost ground on ...

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What will Virgin brand boss Catherine Salway do next?

Set up her own marketing business according to a report in Marketing but precisely what kind of business she’s not saying (yet). Salway started at Virgin 15 years ago as a press officer for Virgin Cola which must have been ...

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Here it is then, Freddie Flintoff’s debut for Morrisons

Former England cricketer Andrew ‘Freddie’ Flintoff is the headliner for supermarket chain Morrisons’ back to basics approach (yet more celebrities) to its advertising through DLKW. And he plays the pied piper role pretty well, even taking a mild joke about ...

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What will BMW come up with as it launches long-anticipated agency review?

Judging by recent events in the car industry, like Jaguar’s formation of new in-house agency Spark 44 (led by German executives), it could be just about anything. First off are BMW’s US accounts, worth around $300m. National creative advertising is ...

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