Agencies

Waitrose cranks up social media promotion with Heston's Prize Pudding

After deliberat how to get your ex back ely taking a “late-adopter” approach to this new-fangled thing called social media, grocer to the middle-classes Waitrose clearly reckons it won’t frighten off its customers by moving up a gear or two ...

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Trevor Beattie throws open agency doors to non-graduates

And quite right too because, as UK student tuition fees head towards the stratosphere (up to £9000 a year is OK according to coalition business secretary Vince Cable, a one-time opponent of such impositions) the number of graduates from anywhere ...

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WPP buys Canadian agency Taxi to add to Y&R Brands

WPP has bought lively Canadian creative agency Taxi to add to its Y&R Brands stable which also includes PR firms Burson-Marsteller and Cohn & Wolfe and what’s left of Enfatico, the agency it set up to handle the Dell account. ...

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Five things you didn’t know about advertising agencies: 2000s (2)

In the 2000s agencies jumped through endless hoops to try to make themselves cool and trendy again; even to the point of decrying good ‘ole paid-for advertising on TV and in other above-the-line media in favour of anything digital and, ...

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Saatchis Jo’burg creates fictional Facebook character to highlight drug abuse

Saatchi & Saatchi Johannesburg has created a fake Facebook account detailing the effects of drug abuse, with the aim of highlighting the dangers of narcotics. Designed to raise awareness of the Chabad Addiction Rehabilitation Centre (CARE) in Johannesburg, a fictional ...

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