Agencies

Former Synovate CEO Peter Huijboom (left) is returning to Aegis as its first ‘global director of business integration,’ charged with identifying ‘revenue synergies’ between Aegis and new owner Dentsu, which bought the media buying network for £3.2bn earlier this year. ...

My friend Jerry Judge (left) of the Fearless Group in New York has highlighted the apparent absurdity of Mondelez hiring the world’s hottest creative agency Wieden+Kennedy to produce its Oreo 2013 Super Bowl ad while at the same time bending ...

This is interesting for all sorts of reasons (most of which we’ve tried to cram into the headline). So have the Big Apple-ites captured the (often rancid) flavour of British football support? Maybe they have. And they weren’t to know ...

I think we’re on to a trend here. We’ve just had a Christmas card from Philip Green and Topshop (he’s all heart that boy) and now Doritos and agency AMV/BBDO have enlisted Doritos’ very own Mexican mariachi (folk) band to ...

*Honda in the US is reviewing its $800m account, which will have reverberations all over the place as it tries to find an agency that gives it the whoomph to challenge Toyota. And Ford and GM and Chrysler… RPA has ...

It’s all doom and gloom in dear old Europe and here’s WPP’s Sir Martin Sorrell to cheer us up further (not). Martin reckons Eastern Europe looks the best bet, what with shale oil in Poland (aren’t we supposed to have ...

A new client usually means an agency review and new boss of Nestle USA, Brit Paul Grimwood (left), is no exception. Nestle USA has announced a wide-ranging review of its $800m or so ad budget, starting with media currently handled ...

I’m beginning to wonder if there is an unspoken conspiracy at large across the nation. It’s to do with a very tricky topic of political correctness, specifically regarding race, that we all suppress out of fear of being castigated as ...

It’s been a trend for a while of course – Pepsico’s Doritos has been crowd-sourcing ideas for its Super Bowl ads for a while now. But savoury snacks are one thing, buying a car that costs about the same as ...