Agencies

Is this how to increase Google search results?

Craig MacDonald, chief marketing officer of search ROI software firm Covario thinks it is anyway. His job explains why Craig is being so generous with readers of Ad Age but he has some interesting points to make about the business ...

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Youth Media targets students at their desks

Reaching young people has always been a fraught business for advertisers, as they always move on to the next exciting media channel before the brands can catch up. Now Youth Media, a media network based in UK universities and colleges, ...

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Acxiom is biggest US agency, Edelman tops global PR rankings

Acxiom from Arkansas that is, a direct marketing and customer relationship agency that has topped Advertising Age’s survey of US agencies. Arkansas is Wal-Mart territory of course but Acxiom’s biggest clients are Procter & Gamble, AT&T and Macy’s. This is ...

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The world this week: Libs shake up UK, Microsoft and co post strong earnings, Obama slams ‘batallions’ of lobbyists

**This must be terribly boring for readers outside the UK but there just might be a sea change going in British elections. Thanks to the televised debates between the three main UK political party leaders the old consensus of a ...

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Maurice Levy to hand over reins at Publicis

Maurice Levy, the boss of French ad giant Publicis Groupe for over 20 years, has said he is going to step down next year. Barring a pretty unforeseeable disaster Levy will leave the business in good shape as not just ...

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Can CHI grow a big media business?

In its brief career London agency Clenmow Hornby Inge has done little wrong and a lot right, including trousering £30m from Sir Martin Sorrell’s WPP for a 49 per cent stake. But the jury is still out on its attempt ...

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Ad spat over as Weight Watchers tells agencies to grow up

The threatened legal action between Interpublic and MDA-owned Kirshenbaum Bond Senecal & Partners is over as Lori Senecal’s new agency agreed not to poach any more staff from her former agency McCann-Erickson for at least six months. Even by the ...

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