Agencies
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Dell’s search for the ‘Perfect Selfie’ shows that brands can tell appealing stories
We’re always hearing about ‘brand stories’ or just storytelling these days and the better American agencies seem better at it…
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CHI unveils ‘Strobe’ light spectacular for Lexus
The UK’s CHI & Partners has pulled out all the techno stops for this ad ‘Strobe,’ the third in its…
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Battersea bombshell for Supercomm’s Mark Andrews
Mark Andrews (left), who only 21 days ago was appointed CEO of 21 days old Supercommunications, has had a bombshell…
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Michael Lee: is it time for clients to show at Cannes?
I spent a very intriguing, educational, eye-opening, exhausting, and of course pleasant (it is the Cote d’Azur after all) few…
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New Publicis agency Roar may herald a merger of big holding companies’ digital and media operations
Publicis Groupe is reshuffling its digital assets once again, having spent billions over the years acquiring Digitas, Razorfish, Rosetta and…
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Mad Men: how the Americans see off the Brits
British agencies have made many attempts to invade the glistering shores of Manhattan and all have failed, to a greater…
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Bloom merges with rm+p, Fetch opens in Berlin
Social media agency Bloom Worldwide (left), which is based in Brighton with an office in London, is merging with digital…
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Jen Smith of Maxus: why native advertising is a better deal for marketers than advertorials
Speaking at Adobe’s London Digital Marketing Summit, Will Hayward, vice-president, advertising at BuzzFeed said native advertising was currently seen as…
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Adidas bites off more than it can chew with Luis Suarez
It’s been an exciting, if highly controversial, World Cup so far; one that has posed a number of problems for…
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