Agencies

Arena Media lands UK TV blitz for Ricola chocs

Unconventional chocolates are all the rage despite these straightened times and Swiss firm Ricola, founded in 1930 and still family-owned, is to return to TV in the UK with a £3m budget. Havas-owned Arena Media has landed the media planning ...

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Sir Martin Sorrell reveals what he’s like – a bit

In an illuminating interview with Matthew Gwyther, editor of Management Today. Sorrell has just been voted their business leader of the year, or something, so he fronts up and reveals some of what bugs him personally – his relationship with ...

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UK ad copy body Clearcast sticks by baffling decision to ban Bogusky SodaStream ad

Silly old Clearcast, the media owner-owned body that clears and prepares commercials for transmission in the UK, is sticking by its highly controversial decision to ban SodaStream’s ad knocking the (alleged) excesses of the soft drinks industry. SodaStream’s appeal against ...

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New LA agency Arcana Academy debuts with two cheeky ads for Sealy Beds

Shane Hutton (ex-Modernista) and Lee Walters (ex-Arnold Worldwide) have launched a new agency in Los Angeles called Arcana Academy. Walters says:“We started Arcana Academy because a window of opportunity had opened – the kind of window that, if it were ...

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McCann takes on production specialists with Craft

McCann Worldgroup is taking on the independent production giants like Williams Lea-owned Tag with a big production arm of its own, Craft. Interpublic-owned Craft says it is happy to work with other agencies and creative companies but has no plans ...

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Hats on to Christmas ‘reality’ from W+K for Tesco

UK Advertisers and adland seem to have (mostly) held their hands up this year and admitted that Christmas is a bit of an ordeal. But best to get on with it, see it through and, of course, buy their products. ...

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