Agencies
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Publicis boss Maurice Levy shows he’s still a player with mooted $1.6bn bid for digi company Criteo
We observed the other day that WPP boss Sir Martin Sorrell had come out fighting after currency movements blitzed WPP’s…
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Will Harvey Keitel’s fixer from Pulp Fiction solve all Direct Line’s problems?
It seemed rather tough on M&C Saatchi when Direct Line insurance upped sticks and left for Saatchi & Saatchi (adding…
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McDonald’s turns 40 in the UK with more of the same
The top McDonald’s honchos in the US are currently agonising about the brand – not before time – and the…
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Skol lager chases vampire market in Brazil
Skol ‘lager’ first saw the light of day in the 1960s as an attempt to create a global beer brand…
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Cossette Quebec gets to the heart of butter
There seems to be a welcome outbreak of honesty among (some) advertisers – today we’ve had Gap tackling its issues…
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W+K and David Fincher make ‘Dress Normal’ sexy for Gap
Clothing brand Gap has been struggling for years. It’s not that there’s much wrong with the clothes more that newer…
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Publicis Conseil relaunches Renault’s Twingo with Kuntzel+Deygas animation campaign
Renault is relaunching its successful Twingo town car – which first appeared in 1993 – with a diverting new campaign…
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Paul Simons: Christmas retail panic has started already
Earlier today I was walking along a street in Camden (a district in London for readers outside the UK) when…
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Betfred tries ‘friendly and fun’ in debut campaign from new agency Brothers and Sisters
Brothers and Sisters has created what UK betting firm Betfred calls its first ever brand campaign for the new Premier…
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