Agencies

We messed up on agency moves GM’s Joel Ewanick tells Ad Age

New General Motors marketing supremo Joel Ewanick has done his mea culpa bit, telling Ad Age that he “messed up” when switching Chevrolet from Publicis to Goodby Silverstein, blaming the fracas on an unintended ‘leak.’ No words for BBH alas, ...

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Wonderbra win likely to prove a handful for BBH

Sorry about that. But actually, while winning winning Wonderbra’s pan-European account against competition from Fred & Farid in Paris will cheer up BBH in London no end (it recently resigned Levi’s after 28 years and lost Cadillac in the US), ...

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Can agencies provide a 24/7 service?

A new survey of marketers’ views of agencies and what they need from them suggests that in future agencies will need to provide a 24/7 service across all media and internet channels, given that consumers are increasingly connected to brands ...

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Unilever invents its own ad agency for Mad Men commercials

Unilever is sponsoring the new series of Mad Men (which features start-up agency Sterling Cooper Draper Pryce) and has invented its own 1964 agency Smith Winter Mitchell for the purpose. There will be six ads in the campaign – for ...

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UK Government takes axe to COI – will anyone notice the difference?

Obviously the 287 people out of a head count of 705 in the Central Office of Information, the UK government’s advertising department, will do. So will media owners and agencies who’ve been happy to take the money from what last ...

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What next for comparethemarket’s meerkats?

How to follow a phenomenally successful campaign is an agency’s worst nightmare. Whatever you come up with is almost bound to be an anti-climax and clients, ungrateful so and so’s as some of them are, are likely to move on ...

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Is Aussie Harold Mitchell the world’s most successful media man?

He’s not Rupert Murdoch of course but Harold Mitchell, who’s just sold his Mitchell Communication Group based in Melbourne to Aegis for £207m, is arguably the most successful member of that once quite large of media department refugees who departed ...

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