Agencies

Gravity-defying Lord Bell reports record revenue at Chime

Lord Bell, Tim Bell as was in his Saatchi & Saatchi days, is that rare breed of adman who proved equally adept at doing something else. Public relations is not so different from advertising of course but the cultural divide ...

Read More »

Will the puritans at Kraft like this Cadbury commercial?

When your share price booms because of a gorilla impersonating Phil Collins then there’s a danger that the ad agency, in this case Fallon, might start enjoying itself too much. Especially when it styles itself ‘Glass and a Half Productions.’ ...

Read More »

Will the Tories really slash the UK COI’s £232m budget?

On the face of it it’s a done deal, the Tories and their putative allies the Liberal Democrats have vowed to cut the UK’s deficit – currently standing at an imposing £167bn – so shaving 20 per cent or so ...

Read More »

Carlsberg sends in the heavies for World Cup TV campaign

If England’s football during next month’s World Cup bears any resemblance to the new Carlsberg ‘Team Talk’ commercial, Don Fabio’s men will be forgetting about the beautiful game in favour of the traditional ‘Up and At ‘Em’ approach. Filmed, significantly ...

Read More »

BBDO’s Chris Thomas targets India with Proximity launch

The last decade has seen global agencies of all shapes and sizes falling over themselves to expand in China and the wider Far East region via Singapore. Now India is the focus of attention and Omnicom’s BBDO network is making ...

Read More »

Omnicom boss John Wren under fire for profiting as staff axed

Omnicom, the world’s second-biggest marcomms group with a reputation for treating its staff and the companies it acquires well, is under fire for doing precisely the opposite. US fund manager David Poppe of Ruane Cunniff & Goldfarb’s, which owns about ...

Read More »

Will Tweeters welcome promoted tweets?

Twitter soft-launched a new ad model on April 13 which it has named promoted tweets. The basic premise is that advertisers pay for their ads to end up in search results generated by their 45 million-strong user base. The launch ...

Read More »

Tiger review and i-level demise show reality of agency-client relationships

Agencies and clients often talk about their relationship as partnerships although an uneasy truce might be a better way of describing many of them. Recently there’ve been a couple of small explosions from the front, London digital agency i-level going ...

Read More »

Did Italian knickers inspire the John Lewis campaign?

The world is agog at the John Lewis campaign by Adam & Eve featuring Billy Joel’s tune ‘She’s always a woman…’ and it also features in an ad for Italian lingerie brand Calzedonia. And there are a number of other ...

Read More »