Ad Tech

The demise of the ad agency appears all set. A tombstone prepared. The obituaries written. The lilies artfully arranged. Which is a perfect time for the AdForum 2014 Summit. The “Summit” is where a gathering, gaggle, school or pack (choose ...

Publicis Groupe boss Maurice Levy (left) has finally pulled of the transformational deal he’s been looking for with a successful $3.7bn bid for tech-cum-agency company Sapient. Sapient Corp, the owner of digital ad agency Sapient Nitro, was valued on Wall ...

Here’s a cute online launch film for the Honda Civic Type R from Wieden & Kennedy. It breaks today. “Cute” might not seem the right word for this 290 bhp turbo-charged boy-racer’s wet dream that achieves 0-62 mph in fewer ...

Samaritans, the leading suicide prevention charity is launching Samaritans Radar – a free web application that monitors friends’ Tweets, producing alerts if it spots anyone who may be struggling to cope. The app gives users a second chance to see ...

Investment in digital video advertising is exploding and this is reflected by a recent IAB study, which found digital advertising spend to be up 16.6 per cent to £3.5 billion for the first half of 2014. The investment stream is ...

Martha Greene’s production company Pointblank Productions, with offices in London and New York, has opened a new photography division. Photographers include Matthew Beedle, Ryan Edy, Chris Floyd, Nigel Harniman, Tom Hull, Ben Monk and Alexandre Weinberger. Most have worked extensively ...

In 2014, advertisers finally saw a much-heralded shift in the industry landscape occur. Mobile advertising is now shaped to become the most dominant form of advertising in the UK, with a recent study forecasting that in 2016, expenditure on mobile ...

Publicis Groupe has bought 20 per cent of Israel’s Matomy Media Group, yet another ‘performance-based’ media platform which aims to locate and keep online customers. PG has the option to buy another 4.9 per cent. Tel Aviv-based Matomy listed its ...

Is WPP boss Sir Martin Sorrell gradually dismantling Kantar, his big research offering? We only ask because WPP this week announced the second of two deals which see big slugs of Kantar business turned into minority stakes in rival companies. ...