Ad Tech

Levy gets the deal he’s been looking for with $3.7bn buy of Sapient Nitro owner

Publicis Groupe boss Maurice Levy (left) has finally pulled of the transformational deal he’s been looking for with a successful $3.7bn bid for tech-cum-agency company Sapient. Sapient Corp, the owner of digital ad agency Sapient Nitro, was valued on Wall ...

Read More »

Samaritans Radar aims to provide safety net on Twitter

Samaritans, the leading suicide prevention charity is launching Samaritans Radar – a free web application that monitors friends’ Tweets, producing alerts if it spots anyone who may be struggling to cope. The app gives users a second chance to see ...

Read More »

Martha Greene expands Pointblank production empire with new photography division

Martha Greene’s production company Pointblank Productions, with offices in London and New York, has opened a new photography division. Photographers include Matthew Beedle, Ryan Edy, Chris Floyd, Nigel Harniman, Tom Hull, Ben Monk and Alexandre Weinberger. Most have worked extensively ...

Read More »

Andrew Mennie of Moxie: why we need to do much more for mobile shoppers

In 2014, advertisers finally saw a much-heralded shift in the industry landscape occur. Mobile advertising is now shaped to become the most dominant form of advertising in the UK, with a recent study forecasting that in 2016, expenditure on mobile ...

Read More »

Publicis buys into Israeli ad tech company Matomy

Publicis Groupe has bought 20 per cent of Israel’s Matomy Media Group, yet another ‘performance-based’ media platform which aims to locate and keep online customers. PG has the option to buy another 4.9 per cent. Tel Aviv-based Matomy listed its ...

Read More »