Ogilvy China CCO Graham Fink is a man of many talents and he has a new one, drawing with his eyes. Here he is at the Riflemaker Gallery in London, staring intently at a blank computer screen. Out of nowhere, ...
Read More »Alex Morse of ID Comms: marketing’s missing metrics are helping agencies but hurting advertisers
Brands have more data than ever but the failure of the research and marketing giants to identify the metrics that matter is leaving advertisers with fewer answers. It goes without saying that marketing has become more complex. Dial up a ...
Read More »Advertisers and agencies at war over media – and the paymasters (advertisers) might not win
Last weekend it emerged that Sir Martin Sorrell was in line to trouser a £36m share bonus thanks to his efforts on behalf of WPP – the company he founded 30 years ago but no longer owns – in 2014. ...
Read More »Hogarth ups stakes in the agency production wars with new Ogilvy partnership H&O
WPP in-house production giant Hogarth Worldwide and agency Ogilvy & Mather are forming a new “global creative powerhouse” (their words) called H&O. The two parties claim this will be “the largest marketing implementation group in the world.” On the face ...
Read More »Publicis turns Walker Media into ‘open source’ Blue 449
Some of us wondered why Publicis Grouipe shelled out £35m to buy 75 per cent of Walker Media from M&C Saatchi (Publicis already has media networks ZenithOptimedia and Starcom, both rather larger than Walker Media). Now the grand plan, if ...
Read More »Matt Williams: how to get the most out of the bewildering circus of events and awards
I’ve got a new job. It’s moved me a whole one floor down from the central Engine team to Partners Andrews Aldridge, the group’s customer engagement specialists. But you don’t care about that, so I won’t bore you with it. ...
Read More »Are media rebates being paid to offshore holding company accounts?
The debate over agency media rebates in the US (and, by implication, everywhere else) seems to be generating more heat than light. The US Association of National Advertisers, which hosted ‘whistleblower’ Jon Mandel, formerly a CEO of WPP’s MediaCom and ...
Read More »Michael Islip takes top UK job at Digitas LBi
Digitas LBi has promoted Michael Islip to UK CEO, replacing Anil Pillai who becomes the Publicis Groupe-owned agency’s first UK, Middle East & Africa CEO. Islip says: “I’m really excited to be taking on the role of chief executive as ...
Read More »WPP’s Sorrell reports a mixed bag for 2014 as data investments curb sales growth
WPP, the world’s biggest advertising group headed by Sir Martin Sorrell (left), has reported a mixed bag for 2014 in its annual results. Profit exceeded £1.5bn for the first time (£1.51bn, up 3.7 per cent) but like-for-like sales growth (organic ...
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