Ad Tech
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Three ramps up ad blocking threat with new Shine deal
The ad blocking phenomenon just took a turn for the worse – if you’re an advertiser – or better (perhaps)…
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R3 report shows growth and performance of ad tech
Global marketing consultancy R3 has produced a new report, Adtech 40, listing what it says are 40 best examples of…
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The&Partnership partners with Adloox to try to root out mushrooming ad fraud
The&Partnership and content verification specialists Adloox have joined forces to launch a new investigation into the scale and impact of…
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Maxus launches new worldwide technology consultancy
WPP-owned media agency Maxus is launching Maxus Technology Consulting, a new division advising businesses on the most effective use of…
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Ciesco: adland deals up in 2015 as new buyers emerge
London-based corporate advisory firm Ciesco has produced its take on the 2015 merger and acquisitions scene, clocking 1105 deals in…
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Jim Hawker of Threepipe: seven digital trends that will change marketing in 2016
To say digital advertising is a fast moving landscape is an understatement. It seems to have a constant onslaught of…
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Hornby calls for concerted industry action on ad fraud
Johnny Hornby (below), boss of CHI&Partners and The&Partnership, is making another attempt to spur some action on ad fraud. Hornby…
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WPP’s Sorrell on why we’re wrong to think creativity is just about so-called creatives
Are wrong to assume that creatives are the people who produce 60-second TV commercials? Is that a relic of Mad…
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Tom Denford and David Indo of ID Comms: these will be the big media issues of 2016
In the first of a series of weekly broadcasts Tom Denford and David Indo of media consultancy ID Comms review…
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