Ad Tech

Ogilvy China CCO Graham Fink is a man of many talents and he has a new one, drawing with his eyes. Here he is at the Riflemaker Gallery in London, staring intently at a blank computer screen. Out of nowhere, ...

Brands have more data than ever but the failure of the research and marketing giants to identify the metrics that matter is leaving advertisers with fewer answers. It goes without saying that marketing has become more complex. Dial up a ...

Last weekend it emerged that Sir Martin Sorrell was in line to trouser a £36m share bonus thanks to his efforts on behalf of WPP – the company he founded 30 years ago but no longer owns – in 2014. ...

WPP in-house production giant Hogarth Worldwide and agency Ogilvy & Mather are forming a new “global creative powerhouse” (their words) called H&O. The two parties claim this will be “the largest marketing implementation group in the world.” On the face ...

Some of us wondered why Publicis Grouipe shelled out £35m to buy 75 per cent of Walker Media from M&C Saatchi (Publicis already has media networks ZenithOptimedia and Starcom, both rather larger than Walker Media). Now the grand plan, if ...

I’ve got a new job. It’s moved me a whole one floor down from the central Engine team to Partners Andrews Aldridge, the group’s customer engagement specialists. But you don’t care about that, so I won’t bore you with it. ...

The debate over agency media rebates in the US (and, by implication, everywhere else) seems to be generating more heat than light. The US Association of National Advertisers, which hosted ‘whistleblower’ Jon Mandel, formerly a CEO of WPP’s MediaCom and ...

Digitas LBi has promoted Michael Islip to UK CEO, replacing Anil Pillai who becomes the Publicis Groupe-owned agency’s first UK, Middle East & Africa CEO. Islip says: “I’m really excited to be taking on the role of chief executive as ...

WPP, the world’s biggest advertising group headed by Sir Martin Sorrell (left), has reported a mixed bag for 2014 in its annual results. Profit exceeded £1.5bn for the first time (£1.51bn, up 3.7 per cent) but like-for-like sales growth (organic ...