Ad Tech

We haven’t heard very much from Ajaz Ahmed’s AKQA since WPP bought it for £348m back in 2012. There’ve been a few departures, as you’d expect, but nothing too dramatic. Now AKQA may be spreading its wings a bit, possibly ...

On this week’s #MediaSnack Tom and David discuss a fascinating “confession” made on Digiday.com by an unnamed agency CEO about the state of the digital display market. His or her claim is that display is a waste of money and ...

WPP has released its 2015 financial results which, as far as one can tell after trecking through a veritable mountain range of numbers, are much as CEO Sir Martin Sorrell (below) has been telling us they would be: another year ...

One of the world’s weirdest developments is the way accountants have morphed into global business movers and shakers. They may cock up their audits on numerous occasions but their consultancy businesses grow and grow (maybe the two aren’t unrelated). One ...

Year in, year out WPP tops the list of busy acquirers in the marcoms sector, not necessarily by monetary value but in terms of numbers of deals. 2016 looks like being more of the same and WPP’s Millward Brown, what ...

My thanks to Business Insider, via George Parker’s Adscam, for this one. Camilla Kemp (left) newly-ensconced as COO of M&C Saatchi, speaking about an “artificially intelligent” billboard the agency has installed in London’s Oxford Street, says: “God, if the sophistication ...

I think we’re going to have to start a section on MAA called “better mousetraps,” to accommodate all the new programmes, algorithms and other magical remedies the industry keep coming up with. Many come into Ad Tech of course, but ...

Here’s a bit of interesting kite-flying: Adweek’s estimable Noreen O’Leary has unearthed a French analyst note from January speculating that Publicis Groupe might be on someone’s takeover menu. The most likely predators are said to be Omnicom, which tried to ...

The ad blocking phenomenon just took a turn for the worse – if you’re an advertiser – or better (perhaps) – if you’re a consumer – with Three Group’s decision to partner with Israeli ad blocker Shine to cut out ...