Ad Tech

CHI’s Golding unveils ‘Bitcoin Bonus’ to drive machine magic

IPA President Sarah Golding is conducting a crusade to make the business love those dreaded machine functions, such as AI, or at least co-exist with them more comfortably. Now her agency CHI&Partners is launching a ‘Magic & The Machines’ competition ...

Read More »

Wil Publicis’ new Spine put some backbone into data?

Barely a minute passes and there’s something new from go-go Publicis CEO Arthur Sadoun. Now it’s something called Publicis Spine which is – so far as I can make out – some kind of data collective. It’s exhaustively described here ...

Read More »

OMD’s Mendonca joins media brain drain away from agencies

One door closes, another opens – maybe. Media agencies are under pressure to maintain their growth and margins in a newly suspicious world and there’s a new trend of senior managers upping sticks for other employers. WPP GroupM’s North American ...

Read More »

Neil Davidson of HeyHuman: how brands can humanise AI

News stories often espouse doomsday scenarios in the field of AI. The likes of Elon Musk and Stephen Hawking believe increased automation could annihilate jobs, worsen inequality, cause political upheaval and potentially even spell the end of the human race. ...

Read More »

Dentsu Aegis wins over WPP in global AB InBev media review

WPP’s MediaCom, which looked like it was on the way back after losing £2bn Volkswagen media to Omnicom’s PHD, has taken another big hit: losing brewing giant Ab InBev’s near $1bn US account to Dentsu Aegis’ Vizeum. Dentsu Aegis has ...

Read More »

Tom Denford and David Indo from ID Comms: how to tackle ad fraud

On this week’s #MediaSnack Tom and David stare into the gigantic dark abyss that is ad fraud. So often quoted in surveys as the thing that worries marketers the most, it remains a mystery and takes many guises, more than ...

Read More »