IPA President Sarah Golding is conducting a crusade to make the business love those dreaded machine functions, such as AI, or at least co-exist with them more comfortably. Now her agency CHI&Partners is launching a ‘Magic & The Machines’ competition ...
Read More »More revolving doors: now Frampton exits Havas Media
Yesterday we noted the revolving doors in media agency land – top level exits at Dentsu Aegis (Carat), OMD (a voluntary one it seems) and Starcom – now it’s Havas Media Group UK CEO Paul Frampton who’s leaving the company ...
Read More »Wil Publicis’ new Spine put some backbone into data?
Barely a minute passes and there’s something new from go-go Publicis CEO Arthur Sadoun. Now it’s something called Publicis Spine which is – so far as I can make out – some kind of data collective. It’s exhaustively described here ...
Read More »OMD’s Mendonca joins media brain drain away from agencies
One door closes, another opens – maybe. Media agencies are under pressure to maintain their growth and margins in a newly suspicious world and there’s a new trend of senior managers upping sticks for other employers. WPP GroupM’s North American ...
Read More »Government promises “transparent” media review as big groups pitch for £140m
The UK government is reviewing its £140m or so media account after four years with Dentsu Aegis’ Carat. And the statutory review has Alex Aiken (below), director of communications at the Cabinet Office (which replaced the old COI as client ...
Read More »Neil Davidson of HeyHuman: how brands can humanise AI
News stories often espouse doomsday scenarios in the field of AI. The likes of Elon Musk and Stephen Hawking believe increased automation could annihilate jobs, worsen inequality, cause political upheaval and potentially even spell the end of the human race. ...
Read More »Iotec: mobile ads have marketers well confused but that doesn’t stop them doing more of it
Iotec, which describes itself as an independent, transparent media buying platform, has been looking into mobile ads and has discovered, in a survey of 500 marketers, that 41 per cent are (its words) “intimidated” by them. Even more so than ...
Read More »Dentsu Aegis wins over WPP in global AB InBev media review
WPP’s MediaCom, which looked like it was on the way back after losing £2bn Volkswagen media to Omnicom’s PHD, has taken another big hit: losing brewing giant Ab InBev’s near $1bn US account to Dentsu Aegis’ Vizeum. Dentsu Aegis has ...
Read More »Tom Denford and David Indo from ID Comms: how to tackle ad fraud
On this week’s #MediaSnack Tom and David stare into the gigantic dark abyss that is ad fraud. So often quoted in surveys as the thing that worries marketers the most, it remains a mystery and takes many guises, more than ...
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