Ad Tech

The US Association of National Advertisers has been looking into production costs and practices – just as it has been with media – and, to no-one’s great surprise, has found that big holding company-owned agencies rig the system to their ...

On this week’s #MediaSnack Tom and David vent a little about the consistently underwhelming experience of seeing companies – both technology and agency – try and pitch technology solutions to marketers. As technology is an increasingly important part of the ...

The world’s biggest advertisers are trying to take back control of their digital and programmatic ad spend and, in what may be the most significant move to date, US telecoms giant AT&T has lured WPP’s GroupM North America CEO Brian ...

Israel-based Taptica, which seems to be establishing itself as one of the most formidable mobile advertising platforms – and thus a rival to media agencies – is buying Tremor Video’s DSP specialising in video optimisation and attribution, for $50m. Tremor ...

Accenture has bought London-based marketing consultancy Brand Learning to work alongside digital operation Accenture Interactive. Brand Learning employs 120 people in London, New York and Singapore, working with more than 160 companies in 60 countries worldwide. Accenture Customer & Channels ...

WPP’s Sir Martin Sorrell (below) is doing his bit for the workers, leading the 17 per cent drop in FTSE100 CEO pay by receiving just £48.1m in 2016, down from £70.4m in 2015. We wait to see what his “compensation” ...

The first quarter of 2017 was the busiest on record for global ad tech and martech deals according to new figures from M&A specialist Results International. The number of deals dropped in Q2, from 115 to 102. At 217 deals, ...

In this week’s episode of #MediaSnack Tom and David talk about changes taking place on the advertiser side 12 months after the release of the ANA report. So, everyone has been curious what the ANA’s members are actually doing with ...

Much excitement in media land as Amazon sets about reviewing its $1bn plus media account, currently mostly at IPG Mediabrands’ Initiative with WPP’s MEC handling digital in the US. Unlike most big global companies Amazon’s ad budget is growing like ...