Ad Tech

Tom Denford and David Indo from ID Comms: why are technology pitches so bad?

On this week’s #MediaSnack Tom and David vent a little about the consistently underwhelming experience of seeing companies – both technology and agency – try and pitch technology solutions to marketers. As technology is an increasingly important part of the ...

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Lesser quits GroupM to head new AT&T digital media giant

The world’s biggest advertisers are trying to take back control of their digital and programmatic ad spend and, in what may be the most significant move to date, US telecoms giant AT&T has lured WPP’s GroupM North America CEO Brian ...

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Go-go Taptica buys Tremor Video DSP for $50m

Israel-based Taptica, which seems to be establishing itself as one of the most formidable mobile advertising platforms – and thus a rival to media agencies – is buying Tremor Video’s DSP specialising in video optimisation and attribution, for $50m. Tremor ...

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Accenture buys marketing consultancy Brand Learning

Accenture has bought London-based marketing consultancy Brand Learning to work alongside digital operation Accenture Interactive. Brand Learning employs 120 people in London, New York and Singapore, working with more than 160 companies in 60 countries worldwide. Accenture Customer & Channels ...

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Can WPP boss Sorrell’s pay survive market slowdown?

WPP’s Sir Martin Sorrell (below) is doing his bit for the workers, leading the 17 per cent drop in FTSE100 CEO pay by receiving just £48.1m in 2016, down from £70.4m in 2015. We wait to see what his “compensation” ...

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Private equity fuels ad tech and martech deals rise

The first quarter of 2017 was the busiest on record for global ad tech and martech deals according to new figures from M&A specialist Results International. The number of deals dropped in Q2, from 115 to 102. At 217 deals, ...

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