Ad Tech

WPP’s AKQA puts digital agency Potato on its menu

We haven’t heard very much from Ajaz Ahmed’s AKQA since WPP bought it for £348m back in 2012. There’ve been a few departures, as you’d expect, but nothing too dramatic. Now AKQA may be spreading its wings a bit, possibly ...

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WPP reports record-breaking 2015 but CEO Sorrell strikes a gloomy note

WPP has released its 2015 financial results which, as far as one can tell after trecking through a veritable mountain range of numbers, are much as CEO Sir Martin Sorrell (below) has been telling us they would be: another year ...

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M&C’s Kemp foresees AI taking over from copywriting

My thanks to Business Insider, via George Parker’s Adscam, for this one. Camilla Kemp (left) newly-ensconced as COO of M&C Saatchi, speaking about an “artificially intelligent” billboard the agency has installed in London’s Oxford Street, says: “God, if the sophistication ...

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Three ramps up ad blocking threat with new Shine deal

The ad blocking phenomenon just took a turn for the worse – if you’re an advertiser – or better (perhaps) – if you’re a consumer – with Three Group’s decision to partner with Israeli ad blocker Shine to cut out ...

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