Author Archives: Staff

Clients plan more agency changes, in-housing on the rise

Agency rosters are in an era of constant change, with the majority of multinational advertisers already changing or planning to reform current structures for working with external partners, according to new research from the World Federation of Advertisers and The ...

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Trusty Lucky Generals enthrones Symprove in ‘Lootopia’

Lucky Generals can always be relied upon to tel a story and it’s also pretty good at persuading some rather unlikely advertisers on to TV. None of this A1 nonsense from Andy Nairn and his crew. Latest is Symprove, which ...

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MAA Ad of the Week: Booking.com from adam&eveDDB

No, not that awful campaign with Idris Elba – ‘Booking.com, booking.yeah’ (what data-driven insight produced this stroke of genius?) – but adam&eveDDB’s spin on the Women’s Euros. The Women’s Euros seem to have used up most of adland’s 2022 big ...

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WPP’s Wavemaker wins Trainline media

WPP’s Wavemaker has won train and coach booking service Trainline’s media strategy and planning account for the UK, Italy and France. Trainline describes itself as a platform these days. The account includes social media, addressable TV, digital audio, out of ...

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The Or co-founder Paulo Salomao picks his Desert Island Ads

Paulo Salomao is business leader & Co Founder at The Or, the creative sister agency of Mother London. Desert Island Ads So, I’m stuck on a desert island with nothing but ads to watch all day. A rather tragic scenario ...

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Agency collective Harbour launches new metaverse offer Harbour Immersive

UK based agency collective Harbour is venturing into the metaverse with Harbour Immersive. Adipat Virdi, who worked at Facebook as product lead for immersive, the BBC and Charlotte Tilbury has been hired to lead the new venture. Harbour Immersive says ...

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Neverland, Amazon and Clear Channel boost Underexposed Arts inclusion drive

Charity Underexposed Arts is following up its famous ‘Peckham portraits’ with a new Amazon-sponsored series from agency Neverland featuring Black British creatives, cultural contributors and activists. The aim is to encourage more black participation in culture generally by showing people ...

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Real Madrid tops sponsored Instagram super league

Football is the gift that keeps on giving – to players, their agents and relatives anyway – although the clubs themselves seem to teeter on the brink much of the time. Instagram is yet another source of revenue – Man ...

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