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Messi and Michelob top Super Bowl ad winners – System1
Top big game commercials and winning themes. A classic game on the field, but not a vintage year in the…
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Dom Sweeney of Innocean UK picks his desert island (car) ads
I’ve always felt that you can tell the state of our industry by the quality of the car ads. There’s…
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Dark Horses’ Matt Adams and Will Butler: Super Bowl 2024 ads that make us jealous
Writing a Super Bowl ad is like the Holy Grail for most creatives; it’s up there with Christmas ads in…
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Jon Evans of System1: how to win the Super Bowl every day
There’s a big opportunity most brands miss in the Big Game. Seize it and you’ll score big throughout 2024. As…
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Sky TV homages Fallon’s Sony epic for Tennis channel launch
To launch its new Sky Tennis channel, the broadcaster has done its own take on Fallon’s legendary 2005 “Balls” ad…
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Droga5 gives a glimpse of Quiddiya’s future
Saudi Arabia is splashing the cash with a vengeance, seemingly trying to take over global sports and also, along with…
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Now brings human touch to Petplan
Pet insurance is big business these days (an increasingly expensive one pet owners will tell you) and Petplan, owned by…
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