Author Archives: Staff

MMB Boston goes deep in the heart of Texas – for Toyota’s Tundra

Here’s a brilliant online film for Toyota’s Tundra truck from MMB Boston; a kind of mini-Last Picture Show for a Japanese brand that just has to be made in Texas. The writer was creative director Jerry Cronin and the art ...

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Now Mother and Moneysupermarket soar into space

“Save money on your car insurance and feel epic,” says this ad from Mother for Moneysupermarket.com. We know it’s ironic, deliberately over the top etc but, as a proposition, it still feels a bit lumpy. However Mother’s new ad, ‘Astronaut,’ ...

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GroupM airtime row with Channel 4 shines a light on media agency deals

The ongoing Channel 4/GroupM stand-off is rather worrying for advertisers for number of reasons. Campaign reports that GroupM’s refusal to accept a renewal of the same terms it was offered in its last two year deal -hardly an unreasonable offer ...

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Dare hits its stride with Stephen Hawking’s black hole for Gio Compario

UK agency Dare got off to a rocky start with its new Comparethemarket.com client, enlisting blandest-of-the-bland sports presenter Sue Barker and a rather worrying big gun to try to nix ‘former’ ad presenter Gio Compario. Noisy tenor Gio remains the ...

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Out of home China screens business Focus Media is worth $3.7bn

There aren’t too many Western media companies that would fetch $3.7bn at the moment, unlike China’s Focus Media which operates advertising screens in offices and retailers in China and the region. Focus, a listed company, has agreed a bid at ...

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P&G’s Tide Pods – don’t eat these at home

Procter & Gamble needed a winner in 2012 and new US convenience detergent product Tide Pods was it, reaching sales of $500m, almost unheard of for such a product launch. The trouble is that a lot of small children have ...

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Here’s Wallace and Grommit, pressed into Christmas service for Google+

Aren’t ‘cha getting a bit tired of Christmas (and there’s still a week to go)? Anyway Google+ has enlisted Aardman Animation’s famous Wallace and Grommit characters to try to stake its claim on a piece of the Christmas cake of ...

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