Author Archives: Staff

Now former Kinetic direct client specialist James Copley joins Eric Newnham’s Talon as number two

Former Kinetic chief operating officer James Copley (left) has rejoined his long-time colleague Eric Newnham at new outdoor media buying contender Talon. Copley will be managing partner, effectively number two to majority shareholder Newnham. At Kinetic Copley was noted for ...

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Just hope your last ten years don’t look like this

Ads these days seem more concerned with telling/teaching us how to live better than selling something (don’t you rather miss those ones?). But it’s valid enough in this new, highly emotional film ‘What will your last ten years look like?’ ...

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Beyonce stars as Marie Antoinette for O2

UK mobile company 02 is dishing out tickets for superstar Beyonce’s forthcoming world tour (under the guise of ‘Mrs Carter’ for some reason) and she’s performing at the 02 Arena strangely enough. What a good investment the aforementioned Arena was ...

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FMCG spend drives stuttering global ad recovery

Despite moderate global growth in advertising spending, fast-moving consumer goods (FMCG) companies upped their spending in the first three quarters of 2012 according to Nielsen’s quarterly Global AdView Pulse report. FMCG saw a six per cent increase in ad spend ...

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P&G Circles Up in search of better new products

The world’s big companies, of whom Procter & Gamble is clearly one, have buckets of cash but nothing to spend it on. Or nothing they’re willing to spend it on anyway. P&G CEO Bob McDonald has been under the cosh ...

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