Author Archives: Partner Content

This is partner content editorial and the author’s views are entirely their own and may not reflect the views of More About Advertising.

Trends in today’s leisure spending

We all know that it’s sensible to save our money for a rainy day, but no one can deny that a bit of retail therapy is a wonderful thing. Once all of our necessities are covered, it’s nice to engage ...

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Barry Cupples of Talon: Out of Home states its case at virtual Cannes 2021

There were a few clear themes present at the virtual Cannes advertising festival this year reflecting not just digital transformation but also the immense strides Out of Home (OOH) has made in a most difficult but ultimately rewarding year. These ...

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Talon Group and Buntin Out-of-Home Media partner to fuel OOH in the US

Leading out-of-home specialists Talon and Buntin Out-of-Home Media today announced a strategic partnership aimed at transforming the out-of-home (OOH) landscape. The partnership creates a new entity named Talon-Buntin led by Talon America CEO Jim Wilson. In addition to serving an ...

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Talon’s Barry Cupples: developing an international footprint

How important is it to have an international footprint at a time when a global campaign can be executed at the flick of a switch from one location? “We thought long and hard about this,” says Talon Outdoor global CEO ...

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Barry Cupples of Talon: accelerating Adtech at Talon and in Out of Home

“One of the biggest mistakes people make with technology – and adtech is included here,” says Talon Outdoor global CEO Barry Cupples, “is thinking it’s a way of doing things better with fewer people. Of course it can be a ...

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