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We all know that it’s sensible to save our money for a rainy day, but no one can deny that a bit of retail therapy is a wonderful thing. Once all of our necessities are covered, it’s nice to engage ...
Read More »Trends in today’s leisure spending
Barry Cupples of Talon: Out of Home states its case at virtual Cannes 2021
There were a few clear themes present at the virtual Cannes advertising festival this year reflecting not just digital transformation but also the immense strides Out of Home (OOH) has made in a most difficult but ultimately rewarding year. These ...
Read More »OOH industry reunites to support Cephas Williams’ ‘9:29’ campaign/ George Floyd tribute one year on.
Cephas Williams, founder of The Black British Network, has launched a campaign on Digital OOH (DOOH) screens one year since the murder of George Floyd on May 25, 2020. The campaign is titled ‘9:29’ (the time it took for Floyd ...
Read More »Talon Group and Buntin Out-of-Home Media partner to fuel OOH in the US
Leading out-of-home specialists Talon and Buntin Out-of-Home Media today announced a strategic partnership aimed at transforming the out-of-home (OOH) landscape. The partnership creates a new entity named Talon-Buntin led by Talon America CEO Jim Wilson. In addition to serving an ...
Read More »Talon’s Barry Cupples: reinforcing the value of the specialist model in Out of Home
“How do we evaluate the specialist contribution to OOH, in the UK and globally?” asks Barry Cupples, global CEO of the independent specialist Out of Home agency. “Our primary job is to be a flag bearer for our clients. It’s ...
Read More »Barry Cupples of Talon: amplifying and extending the strength of Out of Home creativity
Creativity is a traditional strength of the Out of Home medium, indeed one reason it’s arguably the oldest advertising medium. Posters offer an opportunity to reach masses of people with simple, compelling messages and some of the world’s great artists ...
Read More »Talon’s Barry Cupples: developing an international footprint
How important is it to have an international footprint at a time when a global campaign can be executed at the flick of a switch from one location? “We thought long and hard about this,” says Talon Outdoor global CEO ...
Read More »Barry Cupples of Talon: accelerating Adtech at Talon and in Out of Home
“One of the biggest mistakes people make with technology – and adtech is included here,” says Talon Outdoor global CEO Barry Cupples, “is thinking it’s a way of doing things better with fewer people. Of course it can be a ...
Read More »Barry Cupples of Talon: Why delivering outcomes gives Out of Home a major USP
“I spent 25 years at Omnicon Media Group trying to create an outcomes-based business and that’s still something we’re all working towards – or should be,” says Talon Outdoor global CEO Barry Cupples. “I see Out of Home, with its ...
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