Author Archives: Partner Content

Partner Content
This is partner content editorial and the author’s views are entirely their own and may not reflect the views of More About Advertising.

Barry Cupples of Talon: accelerating Adtech at Talon and in Out of Home

“One of the biggest mistakes people make with technology – and adtech is included here,” says Talon Outdoor global CEO Barry Cupples, “is thinking it’s a way of doing things better with fewer people. Of course it can be a ...

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Talon: tools and systems built for OOH create ways to reach audiences at the end of the 3rd Party Cookie

By Georgie Rumble. 3rd Party Cookies have been pivotal for understanding audience behaviours and allowing for effective targeting across multiple online channels. In our recent piece ‘The Last Bite of the Cookie’ we discussed that, with the sun setting on ...

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Talon initiates digital Out of Home trading reset

Talon is optimising its approach to Digital Out of Home (OOH) trading, putting audience at the heart of the mechanics of delivering audience, price and value. The new approach will allow clients to more easily assess the value of Digital ...

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Talon strengthens its global programmatic Out of Home capabilities with Hivestack

New partnership expands automated and data-driven OOH access to advertisers The Talon Group, the leading global independent Out of Home (OOH) agency, has announced a partnership between its US, international and German businesses with Hivestack, a global adtech leader in ...

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Sports marketing trends for 2021

The uncertainty around the COVID-pandemic continues to limit future planning as we look ahead to 2021, and sports marketers especially are currently assessing what to take away from a mercurial 2020 in terms of shopping tendencies, audience habits, and the ...

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Talon’s Georgie Rumble: last bite of the cookie will encourage innovation in finding target audiences

January 2021 marked a year since Google announced that, due to privacy concerns, they would be blocking the use of Third-Party Cookies (3PC) on their search engine Chrome. Since this announcement, it was motioned that all search browsers would block ...

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Talon Outdoor’s Josko Grljevic: five adtech-led elements transforming Out of Home in 2021

If nothing else, 2020 was a masterclass in showcasing the need for adaptability and rapid innovation. Agility, technology and data have become essential guiding lights for navigating constantly shifting landscapes, for status quo is now synonymous with change. What is ...

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