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Advertisers
George Parker: bring back the birds!
On the subject of big brand travails including Kraft Heinz which we covered yesterday, George Parker of Adscam fame reminds…
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Advertisers
George Parker: the unvarnished (and newly bionic) solution for the ad business
So, I just spent four days in hospital being transformed into the Bionic Man. (Having a Pacemaker installed in my…
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George Parker: what good is a new name or logo?
I’ve been in the ad biz since Genghis Khan invented the USP. So, consequently, I’ve been around the track a…
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George Parker: how I played and lost the P&G numbers game
News in last week’s Ad Age that that Procter & Gamble is reorganizing its management structure to get greater efficiencies…
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George Parker: listen dude, Bob Hoffman’s new book on advertising is…awesome
As you would expect from my fellow curmudgeon, Bob Hoffman’s new book, “Laughing @ Advertising,” is a scathing indictment of…
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George Parker: Steve Jobs, the not-so-family man
This week sees the publication of “Small Fry,” the tell-all book by Steve Jobs’ first daughter, Lisa, and her less…
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Adscam’s George Parker: my Top Tip for Cannes – and some candidates for the tip
To Cannes or not to Cannes In his infinite wisdom Stephen has asked me, along with others, If I can…
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George Parker: everything you need to know about the ad biz
When I first set foot in the USA in 1962 after disembarking from the Queen Mary as a snot nosed…
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George Parker: why Miles Young’s Ogilvy on Advertising in the Digital Age matters
Back in 1963 David Ogilvy wrote his first book, Confessions of an Advertising Man. He begins the final chapter by…
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