In which our hero continues his tour of the computer industry with observations on, among other things, the art of presenting and the theory and practice of branding. One of the things I learned very early on in this business ...
Read More »George Parker: How I put Qwest on the map for JWT (pity the client then went to jail)
Moving on from (Silicon Valley) douchenozzles… Now, it’s time for intrepid freelancer George Parker to meet The Prince. His name is Joe Nacchio, he was the CEO of Qwest Communications, and he’s now serving a six year jail term in ...
Read More »George Parker: of Leonardo Da Vinci, Philippe Kahn and various other Silicon Valley types
Two Parkers for the price of one this week (holidays and all that, normal schedule returns w/c August 5). George continues his tour of the wilder personalities of the computer revolution. Last week, I dealt with douchenozzle number one, Nolan ...
Read More »George Parker: life among the douchenozzles and princes of the computer games industry
George is still in Silicon Valley, among the douchenozzles (with an occasional prince – but not this week). For new readers here’s a brief glossary of Parkerisms. BDAs are Big Dumb Agencies, BDCs are Big Dumb Companies (or Big Dumb ...
Read More »George Parker: how even I failed to keep a giant computer account for a Big Dumb Agency
In which our hero continues his odyssey among the once-mighty tech companies of Silicon Valley and Houston. Unlike the New York, Mad Man sixties, when agency perks included smoking, drinking and screwing your brains out, during the California seventies, at ...
Read More »George Parker and the PC revolution: how Xerox gave Steve Jobs the keys to Fort Knox
“There’s an extra heavy vehicular loading situation on the Bay Bridge” droned the voice of the traffic dude floating out of the multi-thousand dollar Blaupunkt in my pristine banana yellow Porsche Targa, as I sped up the fast lane of ...
Read More »George Parker on location: drink, drugs, girls and a near-death experience
The world’s most shagorifically expensive TV shoot. Part Two. All too soon it was time to hit the road for “The Other Merida” in the north of Venezuela. The scenery was stunning, the climate was perfect, the people were charming, ...
Read More »George Parker: how I tried to save Dorland’s biggest account with the world’s most expensive shoot
The world’s most expensive TV shoot. Part One. A year into my tenure as the Dorland’s “Agency Fireman” I was thrown at the agency’s most profitable account, McVitie’s Biscuits, which was about to exit, taking all those lovely fees somewhere ...
Read More »George Parker: how I worked my Agency Fireman miracle for Old Spice
In spite of my innate modesty, I can claim that during my tenure as Dorland’s “Agency Fireman,” I did pull off the odd miracle or two. The “Saving of Old Spice” was one of the more memorable. Even though Old ...
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