Author Archives: David O'Reilly

David is a former deputy editor of Campaign and writer for a number of leading titles including Management Today and the Sunday Times. He is a partner in The Editorial Partnership.

ITV launches teleshopping trial

While Adam Crozier in his email to the ITV troops yesterday highlighted The Prisoner drama remake as a feather in the network’s cap, perhaps a more significant development will be the launch of ITV’s very first teleshopping programme next month. ...

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Youth Media targets students at their desks

Reaching young people has always been a fraught business for advertisers, as they always move on to the next exciting media channel before the brands can catch up. Now Youth Media, a media network based in UK universities and colleges, ...

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Crozier gets his timing right

For once Adam Crozier seems to have got his timing right. The Saatchis smoothie who presided over controversial regimes at the Football Association and the Royal Mail, attracting volcanic ash clouds of criticism as he did so, is taking over ...

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Ryanair’s O’Leary says he’ll pay up after all

After stating, with characteristic defiance, that his airline Ryanair wouldn’t compensate volcano afflicted passengers for any more than their air fares, CEO Michael O’Leary seems to be backtracking, saying he will cough up “reasonable costs.” The airline initially said that ...

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PR agencies in a spin over Vodafone

A little online barney between two UK PR agencies has caused some amusement among the nation’s spinners this morning. Apparently Vodafone’s recently appointed agency, Paratus, (slightly toffy name, Latin for ‘prepared’ we believe) sent out an erroneous release to bloggers ...

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Unilever sets the pace in digital media with new Lynx campaign by BBH on iAds

Unilever chief marketing officer Keith Weed is putting his company’s money where his mouth is with the new campaign for the Lynx Excite range, which will be spearheaded by an iAd promotion by BBH on Apple’s mobile advertising network. According ...

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